Levi's becomes the first global partner of the Rolling Loud Music Festival
To mark the 150th anniversary of Levi's jeans and the 50th anniversary of hip-hop, the denim brand has partnered with Rolling Loud, the world's first and largest hip-hop music festival, as its Premier Global Partner.
Travis Scott, Future and Playboi Carti, along with special guest Lil Wayne, headline the poster for the California Rolling Loud Festival, held Friday through Sunday in Inglewood, California at Hollywood Park Grounds.
Each Rolling Loud festival this year will feature a special Levi's x Rolling Loud capsule collection with edition merchandise limited exclusive to each festival city. The capsule includes Levi's 501's Trucker jackets, t-shirts and knitwear, all of which can be customized with a selection of Levis x Rolling Loud graphics at the Levi's x Rolling Loud store. There are chain stitches, patches and heat press graphics.
Related GalleriesLevi's x Rolling Loud Trucker hat is $98, hoodie is $65, shorts 501 is $60 and The t-shirt is $35.
Levi's x Rolling Loud shorts.Exclusive to Rolling Loud California 2023, a special Levi's x Rolling Loud x festival collection and customization Born x Raised workshop experience. This includes a Trucker cap, 501 jeans, hoodie and t-shirt, all featuring graphics from Los Angeles cult brand Born x Raised. Once purchased, festival goers can access the design studio where they can choose from exclusive Born x Raised artwork and patches that can be chain stitched, screen printed or heat pressed. The Born x Raised hoodie is $130, the t-shirt is $70, the jacket is $160, and the 501 jeans are $160.
Jean Levis x Born x Raised 501.Heat transfers are three for $5 and three patches for $15. Chain stitch embroidery is $10 and up.
Takeout merchandise is $98 for a trucker, $65 for a hoodie, and $60 for shorts.
To mark the 150th anniversary of Levi's jeans and the 50th anniversary of hip-hop, the denim brand has partnered with Rolling Loud, the world's first and largest hip-hop music festival, as its Premier Global Partner.
Travis Scott, Future and Playboi Carti, along with special guest Lil Wayne, headline the poster for the California Rolling Loud Festival, held Friday through Sunday in Inglewood, California at Hollywood Park Grounds.
Each Rolling Loud festival this year will feature a special Levi's x Rolling Loud capsule collection with edition merchandise limited exclusive to each festival city. The capsule includes Levi's 501's Trucker jackets, t-shirts and knitwear, all of which can be customized with a selection of Levis x Rolling Loud graphics at the Levi's x Rolling Loud store. There are chain stitches, patches and heat press graphics.
Related GalleriesLevi's x Rolling Loud Trucker hat is $98, hoodie is $65, shorts 501 is $60 and The t-shirt is $35.
Levi's x Rolling Loud shorts.Exclusive to Rolling Loud California 2023, a special Levi's x Rolling Loud x festival collection and customization Born x Raised workshop experience. This includes a Trucker cap, 501 jeans, hoodie and t-shirt, all featuring graphics from Los Angeles cult brand Born x Raised. Once purchased, festival goers can access the design studio where they can choose from exclusive Born x Raised artwork and patches that can be chain stitched, screen printed or heat pressed. The Born x Raised hoodie is $130, the t-shirt is $70, the jacket is $160, and the 501 jeans are $160.
Jean Levis x Born x Raised 501.Heat transfers are three for $5 and three patches for $15. Chain stitch embroidery is $10 and up.
Takeout merchandise is $98 for a trucker, $65 for a hoodie, and $60 for shorts.
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