Liverpool will bank around £50m a year with an extended deal with Standard Chartered
July 14 – Liverpool have extended their shirt sponsorship deal with Standard Chartered Bank for another four years.
The new deal will last until the end of the 2026-27 season, extending the partnership to 17 years. The extension is said to be worth £50m a year, an increase of £10m on the previous deal. In 2010, Standard Chartered took over from Carlsberg as the club's shirt sponsor.
For the past few months, Liverpool were supposed to be in negotiations with other potential sponsors, including cryptocurrency companies, but eventually the Merseyside club extended with Standard Chartered.
"This is a hugely important partnership for LFC and I couldn't be more proud to confirm a four-year extension to our already long and successful partnership with Standard Chartered," said the Liverpool CEO, Billy Hogan.
"We have had an incredible journey together and the support of Standard Chartered has been a key driver in our most recent successes, both on and off the pitch, with their loyalty and commitment to Liverpool Football Club. .
"Our partnership has thrived on our shared values and we look forward to continuing to work together to help and support our communities and supporters around the world."
The partnership also covers Liverpool Women with a commitment to help increase participation in women's football.
Bill Winters, Group Chief Executive, Standard Chartered, said: "When we partnered with Liverpool FC in 2010, we could not have imagined the success of both the partnership and the club.
"Liverpool FC have been a true partner and, as one of the best known football clubs in the world, we are proud to be associated with them. We are delighted to continue our partnership over the next four coming years and look forward to continuing our already successful relationship.”
Contact the author of this story at moc.l1657820098labto1657820098ofdlr1657820098owedi1657820098sni@i1657820098tnuk.1657820098ardni1657820098mas1657820098
July 14 – Liverpool have extended their shirt sponsorship deal with Standard Chartered Bank for another four years.
The new deal will last until the end of the 2026-27 season, extending the partnership to 17 years. The extension is said to be worth £50m a year, an increase of £10m on the previous deal. In 2010, Standard Chartered took over from Carlsberg as the club's shirt sponsor.
For the past few months, Liverpool were supposed to be in negotiations with other potential sponsors, including cryptocurrency companies, but eventually the Merseyside club extended with Standard Chartered.
"This is a hugely important partnership for LFC and I couldn't be more proud to confirm a four-year extension to our already long and successful partnership with Standard Chartered," said the Liverpool CEO, Billy Hogan.
"We have had an incredible journey together and the support of Standard Chartered has been a key driver in our most recent successes, both on and off the pitch, with their loyalty and commitment to Liverpool Football Club. .
"Our partnership has thrived on our shared values and we look forward to continuing to work together to help and support our communities and supporters around the world."
The partnership also covers Liverpool Women with a commitment to help increase participation in women's football.
Bill Winters, Group Chief Executive, Standard Chartered, said: "When we partnered with Liverpool FC in 2010, we could not have imagined the success of both the partnership and the club.
"Liverpool FC have been a true partner and, as one of the best known football clubs in the world, we are proud to be associated with them. We are delighted to continue our partnership over the next four coming years and look forward to continuing our already successful relationship.”
Contact the author of this story at moc.l1657820098labto1657820098ofdlr1657820098owedi1657820098sni@i1657820098tnuk.1657820098ardni1657820098mas1657820098
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