Louis Vuitton Decorates the Holiday Tree at South Coast Plaza
Louis Vuitton decorates the hallways of the South Coast Plaza ahead of the holiday season.
The French luxury brand unveiled a special tree for the Jewel Court shopping center in Costa Mesa, in California.
The 40-foot tree is stacked with toy-shaped LV brand boxed gifts, including surfboards, airplanes, dinosaurs and bicycles, in keeping with the "gifts" theme. This is the first time that Louis Vuitton has created a Christmas tree for a luxury shopping destination.
Still in the decorating spirit of the season, Louis Vuitton collaborated with Lego on festive scenes for its holiday window displays and in-store displays worldwide through January 1.
Related GalleriesLV's first South Coast Plaza store opened in 1986, and the brand never stopped enlarging its place images ever since. In 2000, he opened the current space, tripling the original size to 7,000 square feet in total. The boutique was designed by Peter Marino, who also designed the Louis Vuitton locations in Manhattan's SoHo district and Paris's Place Vendôme.
At the end of August, the brand opened a second boutique at the mall, a boutique dedicated to men. For the holidays, Tiffany & Co., owned by Moet Hennessy Louis Vuitton, will also debut an ornament installation inspired by Andy Warhol.
In other South Coast Plaza news, the original wing that debuted in 1967 undergoes a transformation with the opening of the new Gentle Monster store, announced boutiques for Missoni, Alexander Wang, Byredo and an expanded Rimowa store. Redevelopment plans for the former Sears building and adjacent property are also forthcoming. At the other end of the mall, Reformation and Anine Bing are opening, along with new locations for Coach, Weekend MaxMara, Hugo Boss and John Varvatos. In the luxury wing, Hermès opened an enlarged and redesigned boutique in March.
The South Coast Plaza, owned by the Segerstrom family, celebrates its 55th anniversary. In October, he continued his story of promoting the arts with a gala opening of the new building designed by Thom Mayne at the Orange County Museum of Art. It was the cornerstone of the vision for a Segerstrom Center for the Arts, encompassing performance and visual arts, which was led by the late retail pioneer and philanthropist Henry Segerstrom.
Louis Vuitton decorates the hallways of the South Coast Plaza ahead of the holiday season.
The French luxury brand unveiled a special tree for the Jewel Court shopping center in Costa Mesa, in California.
The 40-foot tree is stacked with toy-shaped LV brand boxed gifts, including surfboards, airplanes, dinosaurs and bicycles, in keeping with the "gifts" theme. This is the first time that Louis Vuitton has created a Christmas tree for a luxury shopping destination.
Still in the decorating spirit of the season, Louis Vuitton collaborated with Lego on festive scenes for its holiday window displays and in-store displays worldwide through January 1.
Related GalleriesLV's first South Coast Plaza store opened in 1986, and the brand never stopped enlarging its place images ever since. In 2000, he opened the current space, tripling the original size to 7,000 square feet in total. The boutique was designed by Peter Marino, who also designed the Louis Vuitton locations in Manhattan's SoHo district and Paris's Place Vendôme.
At the end of August, the brand opened a second boutique at the mall, a boutique dedicated to men. For the holidays, Tiffany & Co., owned by Moet Hennessy Louis Vuitton, will also debut an ornament installation inspired by Andy Warhol.
In other South Coast Plaza news, the original wing that debuted in 1967 undergoes a transformation with the opening of the new Gentle Monster store, announced boutiques for Missoni, Alexander Wang, Byredo and an expanded Rimowa store. Redevelopment plans for the former Sears building and adjacent property are also forthcoming. At the other end of the mall, Reformation and Anine Bing are opening, along with new locations for Coach, Weekend MaxMara, Hugo Boss and John Varvatos. In the luxury wing, Hermès opened an enlarged and redesigned boutique in March.
The South Coast Plaza, owned by the Segerstrom family, celebrates its 55th anniversary. In October, he continued his story of promoting the arts with a gala opening of the new building designed by Thom Mayne at the Orange County Museum of Art. It was the cornerstone of the vision for a Segerstrom Center for the Arts, encompassing performance and visual arts, which was led by the late retail pioneer and philanthropist Henry Segerstrom.
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