Merrell Appoints Jessica Adler as Vice President of Sales
Performance and lifestyle outerwear brand Merrell has named Jessica Adler vice president of sales.
Adler will be responsible for Merrell's US wholesale strategy and will join the team brand executive, reporting to global brand president Chris Hufnagel.
"Jessica is a great addition to the Merrell team. She brings a collaborative leadership approach and a deep retail experience that creates strong customer partnerships and brand affinity and growth," said Hufnagel. "Having a dynamic and accomplished leader like Jessica on our team will continue to help Merrell to advance our brand vision and achieve our growth aspirations."
Related GalleriesBefore joining Merrell, Adler spent 10 years in sales leadership roles with brands such as Levi, Strauss & Co., Psycho Bunny and Diesel USA. In these roles, she was responsible for leading strategic and transformational initiatives.
"Merrell is an outdoor brand loved by millions, and I am thrilled to have the opportunity to introduce it to even more future fans. I'm inspired by the inclusive culture and the brand's vision rooted in simply bringing more people outdoors and enjoying nature” , Adler said. "A key part of helping the brand achieve that is making sure we're selling where they like to shop so that no matter when or where people are ready to hang out, we're in. the right channels with the right innovative products for their adventures."
Performance and lifestyle outerwear brand Merrell has named Jessica Adler vice president of sales.
Adler will be responsible for Merrell's US wholesale strategy and will join the team brand executive, reporting to global brand president Chris Hufnagel.
"Jessica is a great addition to the Merrell team. She brings a collaborative leadership approach and a deep retail experience that creates strong customer partnerships and brand affinity and growth," said Hufnagel. "Having a dynamic and accomplished leader like Jessica on our team will continue to help Merrell to advance our brand vision and achieve our growth aspirations."
Related GalleriesBefore joining Merrell, Adler spent 10 years in sales leadership roles with brands such as Levi, Strauss & Co., Psycho Bunny and Diesel USA. In these roles, she was responsible for leading strategic and transformational initiatives.
"Merrell is an outdoor brand loved by millions, and I am thrilled to have the opportunity to introduce it to even more future fans. I'm inspired by the inclusive culture and the brand's vision rooted in simply bringing more people outdoors and enjoying nature” , Adler said. "A key part of helping the brand achieve that is making sure we're selling where they like to shop so that no matter when or where people are ready to hang out, we're in. the right channels with the right innovative products for their adventures."
What's Your Reaction?
