Miami Swim Week: Trends, New Brands & Show Highlights
Miami Swim Week came to town in July. Highlights include SwimShow celebrating 40 years, Cabana attendance surpassing its 2019 numbers, Hammock relaunching under new ownership, Paraiso hosting over 25 runway presentations and ProColombia supporting over 50 brands to participate. at fashion shows. The word on the beach is that the buyers are back. Here they critique the week.(Editor's note: Comments have been condensed and edited.)
Divya Mathur, Merchandising Director, Intermix
Trends: microkinis, tankinis, shine, sheer, mesh, crystals, crochet (here to stay), cutouts, ruffles, bold colors and prints, and matching sets.
New talents: Lily Franco, Palo Rosa, Ancora, Alix Pinho, Gigi C, Monica Hansen, My Beachy Side, Alma Arena, Bahama Mama and VDM.
Designers Maddy Marchesani, Dayna Mignone and Allanah Rosenwald pose backstage with models for VDM The Label Fashion Show during Paraiso Miami Beach at The Paraiso Tent. Getty Images for VDM The LabelOverall impressions of the week and the industry: There was incredible energy. It was well attended by countless brands, including a large number of emerging brands, and designers in various organized event spaces. With interest and demand high, it will be interesting to see how long the Florida and travel booms can last.
Related GalleriesSide notes: Collections are neater and sexier with bold cutouts and micro bikinis. Brands are looking for head-to-toe looks to wear day or night. Size inclusion and durability remain key pillars.
Arielle Siboni, Ready-to-Wear Fashion Director, Fashion Office, Bloomingdale's
Trends: This season was all about empowerment and feeling good, and most importantly, confidence in your skin. "Look at me" hues, including hot pink and lime green, were fun pops of color and carried on the festive spirit of the high-shine fabrications and crystal trims. Lingerie-inspired separates, mesh panels and alluring cutouts were bold trends that are sure to turn heads. Mermaid-inspired styles were one of the latest trends (and my favorite). Look to shell shapes and patterns, crochet in many forms, ombré and marine cerulean to boost this trend.
Favorite collections: Baobab, Bahía María, Capittana and Agua Bendita.
Impressions from the week as a whole and from the industry: After seasons of absence, there was definite excitement to come together and showcase the latest creative activity for the swimwear market. From casting to design details, inclusivity was a priority.
The buying team led by Karen Klimkiewicz, General Merchandise Manager, Ron Jon
Trends: Textural solids continue to be important, and we're seeing some small blooms for 2023. Next year's colors like lime greens, bright oranges, and maroons are bold and polarizing... .
Miami Swim Week came to town in July. Highlights include SwimShow celebrating 40 years, Cabana attendance surpassing its 2019 numbers, Hammock relaunching under new ownership, Paraiso hosting over 25 runway presentations and ProColombia supporting over 50 brands to participate. at fashion shows. The word on the beach is that the buyers are back. Here they critique the week.(Editor's note: Comments have been condensed and edited.)
Divya Mathur, Merchandising Director, Intermix
Trends: microkinis, tankinis, shine, sheer, mesh, crystals, crochet (here to stay), cutouts, ruffles, bold colors and prints, and matching sets.
New talents: Lily Franco, Palo Rosa, Ancora, Alix Pinho, Gigi C, Monica Hansen, My Beachy Side, Alma Arena, Bahama Mama and VDM.
Designers Maddy Marchesani, Dayna Mignone and Allanah Rosenwald pose backstage with models for VDM The Label Fashion Show during Paraiso Miami Beach at The Paraiso Tent. Getty Images for VDM The LabelOverall impressions of the week and the industry: There was incredible energy. It was well attended by countless brands, including a large number of emerging brands, and designers in various organized event spaces. With interest and demand high, it will be interesting to see how long the Florida and travel booms can last.
Related GalleriesSide notes: Collections are neater and sexier with bold cutouts and micro bikinis. Brands are looking for head-to-toe looks to wear day or night. Size inclusion and durability remain key pillars.
Arielle Siboni, Ready-to-Wear Fashion Director, Fashion Office, Bloomingdale's
Trends: This season was all about empowerment and feeling good, and most importantly, confidence in your skin. "Look at me" hues, including hot pink and lime green, were fun pops of color and carried on the festive spirit of the high-shine fabrications and crystal trims. Lingerie-inspired separates, mesh panels and alluring cutouts were bold trends that are sure to turn heads. Mermaid-inspired styles were one of the latest trends (and my favorite). Look to shell shapes and patterns, crochet in many forms, ombré and marine cerulean to boost this trend.
Favorite collections: Baobab, Bahía María, Capittana and Agua Bendita.
Impressions from the week as a whole and from the industry: After seasons of absence, there was definite excitement to come together and showcase the latest creative activity for the swimwear market. From casting to design details, inclusivity was a priority.
The buying team led by Karen Klimkiewicz, General Merchandise Manager, Ron Jon
Trends: Textural solids continue to be important, and we're seeing some small blooms for 2023. Next year's colors like lime greens, bright oranges, and maroons are bold and polarizing... .
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