More R-rated content is coming to Disney+: What superhero movies have been added?
Well known for being a family-owned media company, The Walt Disney Company DIS has struck a delicate balance by placing its R-rated and TV-MA content in places other than its platform flagship Disney+ broadcast.
Here's how this policy changes.
What happened: The 2019 acquisition of 21st Century Fox for $71.3 billion gave Disney control of several assets, including a library of R-rated movies .
With a streaming platform that caters to kids and families, Disney has not added any R-rated movies or TV-MA content to its Disney+ streaming platform. Instead, the company typically reserved these titles for Hulu, a streaming platform majority-owned by Disney, with Comcast Corporation CMCSA holding a 33% stake.
Earlier this year, Disney added several TV-MA rated superhero-themed shows. The shows added were "The Punisher", "Daredevil", "Jessica Jones", "Luke Cage", "Iron Fist", and "The Defenders".
Disney's decision came as it picked up the shows after they had previously aired on Netflix Inc NFLX. Since the shows are part of the Marvel brand, which sees its movies and other shows on Disney+, Disney decided to keep them together.
"Deadpool", "Deadpool 2" and "Logan" were all added to the Disney+ streaming platform on Friday. The films are all rated R.
Related link: To Infinity and Disney+: Here's when 'Lightyear' hits the streaming platform
Why it matters: Disney ended the second quarter with 137.7 million subscribers for its Disney+ streaming platform.
When Disney added TV-MA content, family advocacy groups including the Parents and Media Council countered that the move was "off-brand" and could destroy the business. brand.
Adding R-rated movies could result in a similar backlash.
Disney updated its content guidelines when it added TV-MA content earlier, with users being asked to log in with their password and agree to view content TV-MA.
The addition of the three films complements existing Marvel content on the platform, with all three films falling under the X-Men umbrella, which was previously licensed to Fox.
Disney has yet to add any other Fox-owned R-rated franchises like Alien or Die Hard, which may be a future decision.
As Disney steps into the highly competitive streaming market, having content that appeals to families and adults alike could be a tricky balancing act that could result in additional subscribers.< /p>
DIS Price Action: Disney shares were down 1.40% at $102.72 on Friday.
© 2022 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Well known for being a family-owned media company, The Walt Disney Company DIS has struck a delicate balance by placing its R-rated and TV-MA content in places other than its platform flagship Disney+ broadcast.
Here's how this policy changes.
What happened: The 2019 acquisition of 21st Century Fox for $71.3 billion gave Disney control of several assets, including a library of R-rated movies .
With a streaming platform that caters to kids and families, Disney has not added any R-rated movies or TV-MA content to its Disney+ streaming platform. Instead, the company typically reserved these titles for Hulu, a streaming platform majority-owned by Disney, with Comcast Corporation CMCSA holding a 33% stake.
Earlier this year, Disney added several TV-MA rated superhero-themed shows. The shows added were "The Punisher", "Daredevil", "Jessica Jones", "Luke Cage", "Iron Fist", and "The Defenders".
Disney's decision came as it picked up the shows after they had previously aired on Netflix Inc NFLX. Since the shows are part of the Marvel brand, which sees its movies and other shows on Disney+, Disney decided to keep them together.
"Deadpool", "Deadpool 2" and "Logan" were all added to the Disney+ streaming platform on Friday. The films are all rated R.
Related link: To Infinity and Disney+: Here's when 'Lightyear' hits the streaming platform
Why it matters: Disney ended the second quarter with 137.7 million subscribers for its Disney+ streaming platform.
When Disney added TV-MA content, family advocacy groups including the Parents and Media Council countered that the move was "off-brand" and could destroy the business. brand.
Adding R-rated movies could result in a similar backlash.
Disney updated its content guidelines when it added TV-MA content earlier, with users being asked to log in with their password and agree to view content TV-MA.
The addition of the three films complements existing Marvel content on the platform, with all three films falling under the X-Men umbrella, which was previously licensed to Fox.
Disney has yet to add any other Fox-owned R-rated franchises like Alien or Die Hard, which may be a future decision.
As Disney steps into the highly competitive streaming market, having content that appeals to families and adults alike could be a tricky balancing act that could result in additional subscribers.< /p>
DIS Price Action: Disney shares were down 1.40% at $102.72 on Friday.
© 2022 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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