Patou RTW Fall 2023

With a title like "Shopping Chronicles", Patou's fall show was always going to be a light matter.

Coming at the end of 10 days of menswear and couture shows in Paris, the event ended held on Friday morning at La Samaritaine, the department store of LVMH Moët Hennessy Louis Vuitton, the luxury conglomerate that also controls Patou.

"Emily in Paris" viewers might recognize this from the second season of the Netflix show, when several scenes were filmed inside the store, including a perfume launch by the fictional Lavaux house. To further blur the line between fact and fiction, "Emily in Paris" stars Camille Razat and Jean-Christophe Bouvet — the latter as designer Pierre Cadault — were among the guests.

Art director Guillaume Henry said he was inspired by watching women shop. “With Patou, we traveled a lot. We went to Asia, we went to L.A.,” he said backstage. “I saw women in department stores and their appetite for fashion gave me crazy energy. I wanted it to be a joyful collection, full of humour.”

This spirit was apparent from the first glance, a runner red quilted zip coat with a matching bucket hat and shopping cart. Henry's collection was full of clean silhouettes: bra tops with mermaid skirts; cropped puffer jackets with flippy pleated skirts and knee-high boots, and neat little jackets with shiny buttons.

For daytime, it offered ribbed sweater dresses and skirts, some with deep slits; oversized bomber jackets lined with faux fur; the monogram separates and balances the coats. New this season were spaghetti strap cocktail dresses that read "click buy".

Henry is a business-minded designer and loves watching clothes fly. “At Patou, inspiration and creativity are fundamental, but it's no coincidence that I'm neither a painter, nor a sculptor, nor a filmmaker. I love the concept of product. I like the quality, the finish, the price. These are things that I constantly discuss with my teams,” he said.

It is also strengthening its assortment of accessories, with collaborations with Bollé on eyewear and Maison Ernest on shoes, as well as cute new ruched satin handbags in a variety of sizes – not to mention those Caddy carts. With Emily in Paris costume designer Marylin Fitoussi sitting front row, it's only a matter of time before this collection comes full circle.

Patou RTW Fall 2023

With a title like "Shopping Chronicles", Patou's fall show was always going to be a light matter.

Coming at the end of 10 days of menswear and couture shows in Paris, the event ended held on Friday morning at La Samaritaine, the department store of LVMH Moët Hennessy Louis Vuitton, the luxury conglomerate that also controls Patou.

"Emily in Paris" viewers might recognize this from the second season of the Netflix show, when several scenes were filmed inside the store, including a perfume launch by the fictional Lavaux house. To further blur the line between fact and fiction, "Emily in Paris" stars Camille Razat and Jean-Christophe Bouvet — the latter as designer Pierre Cadault — were among the guests.

Art director Guillaume Henry said he was inspired by watching women shop. “With Patou, we traveled a lot. We went to Asia, we went to L.A.,” he said backstage. “I saw women in department stores and their appetite for fashion gave me crazy energy. I wanted it to be a joyful collection, full of humour.”

This spirit was apparent from the first glance, a runner red quilted zip coat with a matching bucket hat and shopping cart. Henry's collection was full of clean silhouettes: bra tops with mermaid skirts; cropped puffer jackets with flippy pleated skirts and knee-high boots, and neat little jackets with shiny buttons.

For daytime, it offered ribbed sweater dresses and skirts, some with deep slits; oversized bomber jackets lined with faux fur; the monogram separates and balances the coats. New this season were spaghetti strap cocktail dresses that read "click buy".

Henry is a business-minded designer and loves watching clothes fly. “At Patou, inspiration and creativity are fundamental, but it's no coincidence that I'm neither a painter, nor a sculptor, nor a filmmaker. I love the concept of product. I like the quality, the finish, the price. These are things that I constantly discuss with my teams,” he said.

It is also strengthening its assortment of accessories, with collaborations with Bollé on eyewear and Maison Ernest on shoes, as well as cute new ruched satin handbags in a variety of sizes – not to mention those Caddy carts. With Emily in Paris costume designer Marylin Fitoussi sitting front row, it's only a matter of time before this collection comes full circle.

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