Pharrell Williams throws the ceremonial first pitch during the Yankees vs Mets game
Pharrell Williams had the distinction of throwing the first pitch at Yankee Stadium on Monday for the New York Yankees and New York Mets' "Subway Series" opener this week.
The Bronx Bombers cruised to a 4-2 win over New York rivals from Queens, but long before Yankees outfielder Aaron Judge hit his 47th homer this season in the third inning, Williams, joined by his son, Rocket, went down in first pitch history.
Before the game, Williams prepared for his draw with Dominican pitcher Luis Severino on some of his tracks like "Feels", his song with Calvin Harris, Katy Perry and Big Sean on the album "Funk Wav Bounces Vol. 1", and went to the mound to hit the song "Frontin'" with 2003's Jay-Z.
Williams has plenty of reasons this year alone to throw the first pitch at the game. One could be the return of its Something in the Water festival in Washington, D.C., over the weekend of June 16 of this year or to promote the entry of its Humanrace skincare line into body care. .
Related GalleriesOr it could have been to celebrate his science and nature exhibit Nature's Escape at the Something in the Water festival created by Stem, a pest control brand of SC Johnson and Williams' educational organization Yellow. “They were one of many brands to be involved,” Williams said of Stem and the show. "The festival was not just about selling tickets, it was about the community."
But the pitch was actually to celebrate the Yankees' collab collection with streetwear label Billionaire Boys Club, one of Williams' first ventures outside of music nearly 20 years ago.
>“George Steinbrenner reached out,” Pharrell said of the initial idea. "It started two and a half years ago and to finally see it come to fruition is awesome. They're two brands born in New York, one is obviously much older and has decades of heritage, and then there's Billionaire Boys Club, also approaching its second decade."
The collection is made up of apparel and accessories that fuse the century-old history of the Yankees and New York touches with the iconic designs of the Billionaire Boys Club. A white t-shirt features the Yankees logo in the Billionaire Boys Club galaxy design, a navy t-shirt features the brand logo on the front and the brand's astronaut logo and franchise logo superimposed. A navy blue t-shirt and hoodie both feature the New York Yankees name written in Billionaire Boys Club font, and a pair of sweatpants feature an astronaut on a baseball field card with the composition of the team being the Billionaire Boys Club mantra, “Wealth is of the heart and mind, not the pocket,” which also appears under the bill of their co-branded snapback caps.
Accessories include a co-branded coffee mug designed as a New York disposable coffee cup, replacing the phrase "We're happy to serve you" and mini mugs with the Yankees logo on one side and the name of the Billionaire Boys Club and the astronauts on the other hand; an astronaut toy with a catcher's glove; a duffel bag and a helmet bucket.
"Bringing these two brands together is an honor for me," said Williams. "I'm from Virginia, I didn't think music would get me to do so many things like making clothes."
Williams mentioned that his friend and frequent collaborator Jay-Z released his own cap and collection with the Yankees over 10 years ago and how it "transcended the sport," but what caught the eye producer and entrepreneur to the Yankees, that's the logo. He had a Yankees jacket from Starter which he put his personal touch on for this collection which has the phrase "Wealth is of the heart and mind, not the pocket" and the label's "V" hand sign of Pharrell Star Trak music, the Yankees name and crest on the sleeve and an astronaut at bat on the back.
Are more collaborations in the works? "We hope so," said Williams, who admitted he didn't reveal too much about his plans until they were launched. “The Yankees are the biggest sports franchise in the world. Nothing is bigger or better. For me, it's such a blessing to participate and experience."
Pharrell Williams had the distinction of throwing the first pitch at Yankee Stadium on Monday for the New York Yankees and New York Mets' "Subway Series" opener this week.
The Bronx Bombers cruised to a 4-2 win over New York rivals from Queens, but long before Yankees outfielder Aaron Judge hit his 47th homer this season in the third inning, Williams, joined by his son, Rocket, went down in first pitch history.
Before the game, Williams prepared for his draw with Dominican pitcher Luis Severino on some of his tracks like "Feels", his song with Calvin Harris, Katy Perry and Big Sean on the album "Funk Wav Bounces Vol. 1", and went to the mound to hit the song "Frontin'" with 2003's Jay-Z.
Williams has plenty of reasons this year alone to throw the first pitch at the game. One could be the return of its Something in the Water festival in Washington, D.C., over the weekend of June 16 of this year or to promote the entry of its Humanrace skincare line into body care. .
Related GalleriesOr it could have been to celebrate his science and nature exhibit Nature's Escape at the Something in the Water festival created by Stem, a pest control brand of SC Johnson and Williams' educational organization Yellow. “They were one of many brands to be involved,” Williams said of Stem and the show. "The festival was not just about selling tickets, it was about the community."
But the pitch was actually to celebrate the Yankees' collab collection with streetwear label Billionaire Boys Club, one of Williams' first ventures outside of music nearly 20 years ago.
>“George Steinbrenner reached out,” Pharrell said of the initial idea. "It started two and a half years ago and to finally see it come to fruition is awesome. They're two brands born in New York, one is obviously much older and has decades of heritage, and then there's Billionaire Boys Club, also approaching its second decade."
The collection is made up of apparel and accessories that fuse the century-old history of the Yankees and New York touches with the iconic designs of the Billionaire Boys Club. A white t-shirt features the Yankees logo in the Billionaire Boys Club galaxy design, a navy t-shirt features the brand logo on the front and the brand's astronaut logo and franchise logo superimposed. A navy blue t-shirt and hoodie both feature the New York Yankees name written in Billionaire Boys Club font, and a pair of sweatpants feature an astronaut on a baseball field card with the composition of the team being the Billionaire Boys Club mantra, “Wealth is of the heart and mind, not the pocket,” which also appears under the bill of their co-branded snapback caps.
Accessories include a co-branded coffee mug designed as a New York disposable coffee cup, replacing the phrase "We're happy to serve you" and mini mugs with the Yankees logo on one side and the name of the Billionaire Boys Club and the astronauts on the other hand; an astronaut toy with a catcher's glove; a duffel bag and a helmet bucket.
"Bringing these two brands together is an honor for me," said Williams. "I'm from Virginia, I didn't think music would get me to do so many things like making clothes."
Williams mentioned that his friend and frequent collaborator Jay-Z released his own cap and collection with the Yankees over 10 years ago and how it "transcended the sport," but what caught the eye producer and entrepreneur to the Yankees, that's the logo. He had a Yankees jacket from Starter which he put his personal touch on for this collection which has the phrase "Wealth is of the heart and mind, not the pocket" and the label's "V" hand sign of Pharrell Star Trak music, the Yankees name and crest on the sleeve and an astronaut at bat on the back.
Are more collaborations in the works? "We hope so," said Williams, who admitted he didn't reveal too much about his plans until they were launched. “The Yankees are the biggest sports franchise in the world. Nothing is bigger or better. For me, it's such a blessing to participate and experience."
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