Playboy is launching a denim brand
Playboy continues to build on its legacy with the launch of a new denim brand.
The lifestyle brand announced on Tuesday that it is launching its first solo denim line offering to both feminine and masculine styles. The first collection consists of 18 pieces in styles such as skinny, low rise skater, high rise wide leg, flared jeans, straight jeans and others. The styles come in washes including black wax, camo print, pink stone wash and classic blue denim and are designed with Playboy's famous bunny logo.
"We have seen a strong demand for Playboy branded denim through our licensed collaborations and we We're thrilled to launch Playboy's first owned-and-operated denim line in time for the holiday season,” said Ashley Kechter, President of the Global Consumer Products Group at PLBY Group Inc., Playboy's parent company. We look forward to the continued expansion of our owned-and-operated business and leverage these new product lines across the Playboy ecosystem, including through our strong network of creators."
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Playboy jeansPlayboy has partnered with a long list of brands for denim collaborations in the past, including the likes of Amiri, Plaisirs, Suprême, Pacsun and many more. The denim line is Playboy's second solo brand launch, following the launch of its lingerie brand earlier this year.
"The development of the Playboy Denim assortment is the fusion of two American icons: Playboy as a 'Iconic American brand and denim as an iconic category of American activewear,' said PLBY Group Inc. Vice President of Design, Jason Mahler. 'We used the recognizable brand codes of the Rabbit Head and Masthead logos - interpreting them, for a modern customer, through custom rivets and leather jacrons, embellished graphics, patches and prints. Quality and fit are a priority, offering both stretchy and stiff fabrications in a range of washes in our men's and women's silhouettes.
Playboy denim deals are available on the Playboy website and range in price from $80 at $110.
Playboy continues to build on its legacy with the launch of a new denim brand.
The lifestyle brand announced on Tuesday that it is launching its first solo denim line offering to both feminine and masculine styles. The first collection consists of 18 pieces in styles such as skinny, low rise skater, high rise wide leg, flared jeans, straight jeans and others. The styles come in washes including black wax, camo print, pink stone wash and classic blue denim and are designed with Playboy's famous bunny logo.
"We have seen a strong demand for Playboy branded denim through our licensed collaborations and we We're thrilled to launch Playboy's first owned-and-operated denim line in time for the holiday season,” said Ashley Kechter, President of the Global Consumer Products Group at PLBY Group Inc., Playboy's parent company. We look forward to the continued expansion of our owned-and-operated business and leverage these new product lines across the Playboy ecosystem, including through our strong network of creators."
Related Galleries
Playboy jeansPlayboy has partnered with a long list of brands for denim collaborations in the past, including the likes of Amiri, Plaisirs, Suprême, Pacsun and many more. The denim line is Playboy's second solo brand launch, following the launch of its lingerie brand earlier this year.
"The development of the Playboy Denim assortment is the fusion of two American icons: Playboy as a 'Iconic American brand and denim as an iconic category of American activewear,' said PLBY Group Inc. Vice President of Design, Jason Mahler. 'We used the recognizable brand codes of the Rabbit Head and Masthead logos - interpreting them, for a modern customer, through custom rivets and leather jacrons, embellished graphics, patches and prints. Quality and fit are a priority, offering both stretchy and stiff fabrications in a range of washes in our men's and women's silhouettes.
Playboy denim deals are available on the Playboy website and range in price from $80 at $110.
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