Retail brand debuts and promises community engagement
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Retail fashion brand, Urban Jungle, launched its Nigeria flagship store at the Ikeja City Mall in Lagos on Sunday.
After the launch of the first Nike store in August, Urban Jungle came next as part of the trend to develop the lifestyle and sports engagement of young people in Nigeria.
Gianluca Salute, Urban Jungle Brand Manager, spoke about the store and his plans for Lagos and Nigeria. The brand began international store development in 2006.
"Our goal is to connect the consumer with the value of sport to Nike and all other store partner brands, like Converse, Vans, Champion, North Face, etc. We want to serve the newest and best consumers products that these brands offer in the lifestyle industry,” Salute told The PUNCH.
"With Urban Jungle's roots in arts, music, fashion and sports, we will try to engage the community in teamwork, working together and having common goals, we so let's launch our store in Lagos now as our 22nd store in Europe and Africa. When we launched the Nike store, Urban Jungle is an offshoot of that strategy, because that's the lifestyle side of our business."
Salute also briefed The PUNCH on the brand's plans to give back to the Nigerian community and engage with young people.
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"In Nigeria, we will try to figure out, apart from the business aspect, how to engage with the young community as we have done in other countries, supporting charities, building parks, give something to the young community of Lagos and give young people a safe place to play.
We have supported groups to play basketball, we have created a new basketball court in Morocco and Naples, so we want to know what the community wants here and what we can offer, to try to be in the community in the right way.
"We love being in the community and for the community, seeing a lot of happy faces and people dancing and having fun is what we love to see, I'm really happy."
Looking to the future, Urban Jungle also plans to expand across the country following the launch in Lagos.
"We have plans to expand in Nigeria, we are sure that from this first store we can have the second and maybe even have a third. Lagos is an amazing city and the space is amazing. It is our commitment to start this project, we will listen to everyone, understand their needs and engage,” said Salute.
The store features the latest and greatest from top athletic brands including Nike, Converse, Vans, Crocs, Champion, and other sneaker culture exclusives. Along with the products on display, the launch featured music, food, drink and the youngsters got a taste of the lifestyle Urban Jungle had to offer, including six lucky winners who received gifts from the store .
Please share this story:
Please share this story:
Retail fashion brand, Urban Jungle, launched its Nigeria flagship store at the Ikeja City Mall in Lagos on Sunday.
After the launch of the first Nike store in August, Urban Jungle came next as part of the trend to develop the lifestyle and sports engagement of young people in Nigeria.
Gianluca Salute, Urban Jungle Brand Manager, spoke about the store and his plans for Lagos and Nigeria. The brand began international store development in 2006.
"Our goal is to connect the consumer with the value of sport to Nike and all other store partner brands, like Converse, Vans, Champion, North Face, etc. We want to serve the newest and best consumers products that these brands offer in the lifestyle industry,” Salute told The PUNCH.
"With Urban Jungle's roots in arts, music, fashion and sports, we will try to engage the community in teamwork, working together and having common goals, we so let's launch our store in Lagos now as our 22nd store in Europe and Africa. When we launched the Nike store, Urban Jungle is an offshoot of that strategy, because that's the lifestyle side of our business."
Salute also briefed The PUNCH on the brand's plans to give back to the Nigerian community and engage with young people.
Related News
"In Nigeria, we will try to figure out, apart from the business aspect, how to engage with the young community as we have done in other countries, supporting charities, building parks, give something to the young community of Lagos and give young people a safe place to play.
We have supported groups to play basketball, we have created a new basketball court in Morocco and Naples, so we want to know what the community wants here and what we can offer, to try to be in the community in the right way.
"We love being in the community and for the community, seeing a lot of happy faces and people dancing and having fun is what we love to see, I'm really happy."
Looking to the future, Urban Jungle also plans to expand across the country following the launch in Lagos.
"We have plans to expand in Nigeria, we are sure that from this first store we can have the second and maybe even have a third. Lagos is an amazing city and the space is amazing. It is our commitment to start this project, we will listen to everyone, understand their needs and engage,” said Salute.
The store features the latest and greatest from top athletic brands including Nike, Converse, Vans, Crocs, Champion, and other sneaker culture exclusives. Along with the products on display, the launch featured music, food, drink and the youngsters got a taste of the lifestyle Urban Jungle had to offer, including six lucky winners who received gifts from the store .
Please share this story:
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