The future of entertainment? Inside the world's first 'hologram zoo' in Australia, where animals jump at you and whales swim suspended in the air
At Brisbane's Hologram Zoo, visitors interact with laser-projected 3D animals. We speak with CEO Bruce Dell, who developed the revolutionary technology. >By Katrina Conaglen
If a herd of elephants broke through their enclosure and charged at you in a regular zoo, it would be considered a catastrophic failure.
At the world's first "hologram zoo", located in Brisbane, Australia, however, it is one of the unique selling points of a spectacular immersive experience. .
Axiom Holographics opened this revolutionary family attraction in July 2023: an augmented reality zoo that allows visitors to marvel at animal holograms realistic, suspended. in the air.
There are dozens of experiences to choose from - you can wander the African savannahs or marvel at the animals of the Arctic, or - far beyond the capabilities of a real zoo - travel to prehistoric terrains and be rushed by a T-Rex. There is also a 4D element: wind, temperature and even smells are introduced to intensify the experience.
This is the original idea from Axiom CEO Bruce Dell, who says hologram centers “[are] the future of entertainment.”
If a herd of elephants broke through their enclosure and charged at you in a regular zoo, it would be considered a catastrophic failure.
At the world's first "hologram zoo", located in Brisbane, Australia, however, it is one of the unique selling points of a spectacular immersive experience. .
Axiom Holographics opened this revolutionary family attraction in July 2023: an augmented reality zoo that allows visitors to marvel at animal holograms realistic, suspended. in the air.
There are dozens of experiences to choose from - you can wander the African savannahs or marvel at the animals of the Arctic, or - far beyond the capabilities of a real zoo - travel to prehistoric terrains and be rushed by a T-Rex. There is also a 4D element: wind, temperature and even smells are introduced to intensify the experience.
This is the original idea from Axiom CEO Bruce Dell, who says hologram centers “[are] the future of entertainment.”
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