The power of offline events for online communities
The opinions expressed by entrepreneurs contributors are their own.
A coach knows the effort it takes to build and nurture an online community. Internet is like an ocean with so much information. In the age of information abundance, only a few coaches and trainers manage to create their own island – or area of expertise – and grow their tribe of learners.
Remember that your relationship with your customer does not end with the sale. It starts at the point of sale. Community building is key to differentiating a digital business from the usual unconditional transactional businesses. Thanks to communities, your customers keep coming back and becoming more than just buyers of your products or services.
Many online communities benefit immensely from coaches or moderators who support the tribe through multi-channel touchpoints such as webinars, e-books, masterclasses, a host of informative videos on platforms such as YouTube, podcasts, online dating, digital events and one-on-ones – each adding value in its own unique way. Online communities can also use the power of interpersonal communication between members to facilitate tribe building and engagement.
While it is true that successful digital communities have deep connections without geographic boundaries and without additional infrastructure cost, frequent offline touchpoints for members can help improve the quality of those connections and help achieve the group's objectives, while showing culture and dynamism. in a completely different setting.
In addition, they can reinforce the mission of the group and build on the value generated by the community as a whole. Taking things offline through meetups, conferences, or similar interactive event formats is a great approach to promoting meaningful interactions and providing your group members with opportunities to socialize and strengthen their bonds. p>
Related: Top Benefits of Building an Online Community
To go beyondWhile members already participate virtually in sharing knowledge, for online communities putting a face to a name can help build relationships. Meeting in person strengthens the relationship through a shared experience.
Even though you can find people online who share your interests and talk about anything for hours, there is a certain magic to meeting someone in person. We often forget that we are communicating with a complete human being with many systems and characteristics. For the young and curious, or those looking to break into a space, an offline event can be a great space to learn vicariously from the more experienced. People learn from the experiences of others. Not only that, it might be possible to choose the mastermind of a coach or leader you've admired.
Generate enthusiasm within the groupOnline communities are usually hosted on a platform where they can grow, learn and inspire each other. Offline events can go a notch higher and create a ritual that community members look forward to, especially if the event happens on a regular basis - monthly, quarterly, or even yearly. It also allows for events that are best done in person: awards, networking lunches, conferences and summits or hackathons.
Related: How to Create Special Events People Will Love
Offline events give everyone a chanceNot all fingers are created equal. A community member could be an excellent student by ticking all the right boxes. Yet, their virtual engagements might be limited for various reasons, such as lack of time, especially if it's a high-impact community. Offline events can block time for meaningful engagement, where there might be a willingness to talk or share that could increase significantly. This is more likely to happen if the event is designed this way. What's more, he...
The opinions expressed by entrepreneurs contributors are their own.
A coach knows the effort it takes to build and nurture an online community. Internet is like an ocean with so much information. In the age of information abundance, only a few coaches and trainers manage to create their own island – or area of expertise – and grow their tribe of learners.
Remember that your relationship with your customer does not end with the sale. It starts at the point of sale. Community building is key to differentiating a digital business from the usual unconditional transactional businesses. Thanks to communities, your customers keep coming back and becoming more than just buyers of your products or services.
Many online communities benefit immensely from coaches or moderators who support the tribe through multi-channel touchpoints such as webinars, e-books, masterclasses, a host of informative videos on platforms such as YouTube, podcasts, online dating, digital events and one-on-ones – each adding value in its own unique way. Online communities can also use the power of interpersonal communication between members to facilitate tribe building and engagement.
While it is true that successful digital communities have deep connections without geographic boundaries and without additional infrastructure cost, frequent offline touchpoints for members can help improve the quality of those connections and help achieve the group's objectives, while showing culture and dynamism. in a completely different setting.
In addition, they can reinforce the mission of the group and build on the value generated by the community as a whole. Taking things offline through meetups, conferences, or similar interactive event formats is a great approach to promoting meaningful interactions and providing your group members with opportunities to socialize and strengthen their bonds. p>
Related: Top Benefits of Building an Online Community
To go beyondWhile members already participate virtually in sharing knowledge, for online communities putting a face to a name can help build relationships. Meeting in person strengthens the relationship through a shared experience.
Even though you can find people online who share your interests and talk about anything for hours, there is a certain magic to meeting someone in person. We often forget that we are communicating with a complete human being with many systems and characteristics. For the young and curious, or those looking to break into a space, an offline event can be a great space to learn vicariously from the more experienced. People learn from the experiences of others. Not only that, it might be possible to choose the mastermind of a coach or leader you've admired.
Generate enthusiasm within the groupOnline communities are usually hosted on a platform where they can grow, learn and inspire each other. Offline events can go a notch higher and create a ritual that community members look forward to, especially if the event happens on a regular basis - monthly, quarterly, or even yearly. It also allows for events that are best done in person: awards, networking lunches, conferences and summits or hackathons.
Related: How to Create Special Events People Will Love
Offline events give everyone a chanceNot all fingers are created equal. A community member could be an excellent student by ticking all the right boxes. Yet, their virtual engagements might be limited for various reasons, such as lack of time, especially if it's a high-impact community. Offline events can block time for meaningful engagement, where there might be a willingness to talk or share that could increase significantly. This is more likely to happen if the event is designed this way. What's more, he...
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