This season's race is over for NYFW social media engagement and the winner is...
There's never a shortage of attention-seeking people at New York Fashion Week York, but in terms of designers attracting the most social media engagement, Michael Kors took home the top prize.
With over 4 million click-based actions — likes, reactions, shares and Comments — Kors is significantly leading the field. Coach ranked second with 805,263, followed by Tory Buch with 678,716, Thom Browne with 582,952 and Dion Lee with 409,425.
RELATED: Front Row at Michael Kors RTW Fall 2023
Part of the reason Kors was able to generate so much attention was his front row dotted with celebrities. K-pop star Dayhun, Kate Hudson, Katie Holmes, Lily Aldridge, KiKi Layne, Gloria Steinem, Lea Michele, Ella Hunt, Maddie and Rachel Ziegler, Lisa Rinna, Ellen Pompeo, New York Governor Kathy Hochul and Alan Cumming were among those participating.
Related GalleriesA collaborative post with South Korean rapper and musician Dayhun won the top spot with more than one million engagements, surpassing all other brands. That same image of her wearing a cutout black dress generated nearly 67,000 Twitter engagements, the highest of any NYFW show-related content on the platform this season. A video article narrated by Kors, which highlights the inspiration for the fall collection - female empowerment and how style icons Steinem, Tina Turner, Yoko Ono and Jane Fonda influenced him growing up - was the company's second strongest message. Other top-performing content covered runway shows, celebrity guests and high-profile influencers, who were among the more than 300 people in the audience.
RELATED: Lil Nas X and Ice Spice Share 'Secrets' in Front Row Coach< /p>
As designers and brands maximize social media throughout NYFW, they also understand who they invite to their runway shows can tremendously help how many others get a glimpse of what they are showing on their runways. According to ListenFirst, the company behind the study.
Instagram was mostly the medium of choice for New York-based brands during NYFW, especially for the video content. However, Xiaoman Chen, fashion and luxury client strategist at ListenFirst, noted that non-video posts drive 88% more average engagements than videos across all platforms, "indicating that non-video posts are always very effective for content related to the show".
There's never a shortage of attention-seeking people at New York Fashion Week York, but in terms of designers attracting the most social media engagement, Michael Kors took home the top prize.
With over 4 million click-based actions — likes, reactions, shares and Comments — Kors is significantly leading the field. Coach ranked second with 805,263, followed by Tory Buch with 678,716, Thom Browne with 582,952 and Dion Lee with 409,425.
RELATED: Front Row at Michael Kors RTW Fall 2023
Part of the reason Kors was able to generate so much attention was his front row dotted with celebrities. K-pop star Dayhun, Kate Hudson, Katie Holmes, Lily Aldridge, KiKi Layne, Gloria Steinem, Lea Michele, Ella Hunt, Maddie and Rachel Ziegler, Lisa Rinna, Ellen Pompeo, New York Governor Kathy Hochul and Alan Cumming were among those participating.
Related GalleriesA collaborative post with South Korean rapper and musician Dayhun won the top spot with more than one million engagements, surpassing all other brands. That same image of her wearing a cutout black dress generated nearly 67,000 Twitter engagements, the highest of any NYFW show-related content on the platform this season. A video article narrated by Kors, which highlights the inspiration for the fall collection - female empowerment and how style icons Steinem, Tina Turner, Yoko Ono and Jane Fonda influenced him growing up - was the company's second strongest message. Other top-performing content covered runway shows, celebrity guests and high-profile influencers, who were among the more than 300 people in the audience.
RELATED: Lil Nas X and Ice Spice Share 'Secrets' in Front Row Coach< /p>
As designers and brands maximize social media throughout NYFW, they also understand who they invite to their runway shows can tremendously help how many others get a glimpse of what they are showing on their runways. According to ListenFirst, the company behind the study.
Instagram was mostly the medium of choice for New York-based brands during NYFW, especially for the video content. However, Xiaoman Chen, fashion and luxury client strategist at ListenFirst, noted that non-video posts drive 88% more average engagements than videos across all platforms, "indicating that non-video posts are always very effective for content related to the show".
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