Ticketmaster explores the production of enterprise NFTs beyond ticketing
Ticketmaster's job posting for an NFT ticketing tools product manager reveals the company's intention to deploy NFT-based enterprise products “across all content categories, including sports and music.”
New
A new job posting by America's largest ticketing company, Ticketmaster, reveals widespread interest in exploring new revenue streams using non-fungible tokens (NFTs).
Over the past two years, artists, musicians and the sports industry have helped bring the NFT ecosystem into the limelight as the technology has served its purpose as a powerful tool for fan engagement. Conversely, most of the general public has boarded the fashion train in search of profits via the resale of collectibles in secondary markets.
With the NFT hype waning by mid-2022, entrepreneurs and businesses are looking for new use cases beyond collectibles. A study conducted by the Big 4 accounting firm Deloitte in May 2022 highlighted the untapped potential of the crypto ecosystem to open up new markets for the sports industry:
"We could see split ownership of subscriptions and suites and a reinvention of the ticket resale process."
In the wake of this, Ticketmaster's recent job posting for an NFT ticketing tools product manager reveals the company's intention to deploy NFT-based enterprise products "in all categories of content, including sports and music". The role also requires the development of new products and features to meet the future needs of its N...
Ticketmaster's job posting for an NFT ticketing tools product manager reveals the company's intention to deploy NFT-based enterprise products “across all content categories, including sports and music.”
New
A new job posting by America's largest ticketing company, Ticketmaster, reveals widespread interest in exploring new revenue streams using non-fungible tokens (NFTs).
Over the past two years, artists, musicians and the sports industry have helped bring the NFT ecosystem into the limelight as the technology has served its purpose as a powerful tool for fan engagement. Conversely, most of the general public has boarded the fashion train in search of profits via the resale of collectibles in secondary markets.
With the NFT hype waning by mid-2022, entrepreneurs and businesses are looking for new use cases beyond collectibles. A study conducted by the Big 4 accounting firm Deloitte in May 2022 highlighted the untapped potential of the crypto ecosystem to open up new markets for the sports industry:
"We could see split ownership of subscriptions and suites and a reinvention of the ticket resale process."
In the wake of this, Ticketmaster's recent job posting for an NFT ticketing tools product manager reveals the company's intention to deploy NFT-based enterprise products "in all categories of content, including sports and music". The role also requires the development of new products and features to meet the future needs of its N...
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