Web3 had a small but important presence at Paris Fashion Week

A handful of designers presented Web3 initiatives during Paris Fashion Week, demonstrating inclusion, sustainability and creativity.< /p> Analysis

Paris Fashion Week 2022 consisted of 64 shows and 42 presentations, many of which demonstrated the future of fashion. From the spray-on dress worn by supermodel Bella Hadid at the Coperni show to fresh upcycled looks made up of upcycled garments, Paris Fashion Week brilliantly shed light on the trends for the coming seasons.

While the majority of Fashion Week attendees and designers celebrated physical elements, such as in-person fashion shows and tangible creations, a handful of designers integrated Web3 features to demonstrate the enormous potential fashion digital.

Web3 democratizes fashion

To shed some light on this, Victor Weinsanto, a French designer who launched his brand in 2020 after spending two years working with famed Jean Paul Gaultier, told Cointelegraph that virtual worlds allow creators to design without having to use real fabrics and materials. “In a sense, this ensures sustainability, even though a lot of energy and time is spent creating such collections,” he said.

Weinsanto unveiled its first digital collection M3TALOVE immediately after its fashion show which took place in the Marais district of Paris on September 26. Unlike traditional fashion week experiences, the M3TALOVE collection was presented as 3D holograms in a series of glass display cases. in a dark room, equipped with bright lights and a DJ. Such a setting seemed fitting, as the collection was a collaboration between Weinsanto and K-Pop girl group Lightsum.

Weinsanto and BNV's "M3TALOVE" collection . Source: BNV

Richard Hobbs, founder and COO of Brand New Vision (BNV) - the web3 platform behind M3TALOVE - told Cointelegraph that the idea for this collection was inspired by the possibilities of fusing K-pop culture with fashion.

"It was a pass...