White Milano energizes RTW amid energy and political concerns
MILAN — At White Milano, the curious were invited to peek into the future by entering a cube simulating green NFT illustration. Eco-conscious people quenched their thirst for knowledge in a soundproof capsule where sustainability leaders reflected on the responsible business models of tomorrow.
Down the street, Saudi women were showcasing their own collections and faces for the first time before the press and buyers.
By positioning itself as a stage of solutions and new frontiers, White Milano survived the pandemic of COVID-19 and expanded its reach.
Related Galleries"White is dynamic and full of energy. We have innovated our format to make it more modern , and we are committed to working with the best talent,” said salon founder Massimiliano Bizzi in an interview.
Being part of its brand list has also become even more competitive.
"We put our buyer caps on and every brand gets x-rayed," the sales rep said. White Milano. director Simona Severini, who noted that she and her team evaluate 3,000 brands for each edition in terms of creativity, materials, certifications, distribution and target price.
Things haven't been easy for brands or buyers, Severini added, as the Chinese import duties have increased 30% and in the United States about 28% since last season.
Set in the midst of a crucial election, where the coalition of far-right candidate Giorgia Meloni won the most votes, soaring energy and transport prices were among the top concerns at the four-day fair which ended here on Election Day on Sunday.
"[Wholesale] prices have increased overall by around 10%," said Uberta Zambeletti , owner of Milan. Wait and See concept store, after touring the show. Pop colors of bubblegum pink and emerald green; chunky heels and resort wear were among the top trends noted at the fair, which was again dubbed "Sign of the Times".
The four-day fair saw an increased number of 400 exhibitors, compared to 330 during the edition of March, with an 18% increase in international buyers. This season, organizers have extended White Milano to spaces at Magna Pars Hotel, Superstudio Più and Archiproducts spaces at its two existing locations, Base - ExAnsaldo and Padiglione Visconti - all located in Milan's Tortona Design District.
The show was well received by an increased number of visitors, up to 16,000 from 13,000 in September 2021.
White Milano welcomed shoppers from the world's leading department stores and retail groups, ranging from Al Tayer UAE at Bergdorf Goodman New York at Harvey Nichols Kuwait, Bloomingdale's New York, Galeries Lafayette Doha and Ounass.com, among others, with a small number of Ukrainian buyers who have established boutiques in other countries such as Portugal, have noted the organizers.
Some of the most anticipated new names that took part in the four-day event included Simon Cracker, Swarovski, Avant Toi, Maria Calderara, Sophie D'Hoore and Stefano Mortari. In addition, Pierre Mantoux presented a capsule collection developed in collaboration with Carine Roitfeld.
The September edition also saw the launch of ExpoWhite, a new format...
MILAN — At White Milano, the curious were invited to peek into the future by entering a cube simulating green NFT illustration. Eco-conscious people quenched their thirst for knowledge in a soundproof capsule where sustainability leaders reflected on the responsible business models of tomorrow.
Down the street, Saudi women were showcasing their own collections and faces for the first time before the press and buyers.
By positioning itself as a stage of solutions and new frontiers, White Milano survived the pandemic of COVID-19 and expanded its reach.
Related Galleries"White is dynamic and full of energy. We have innovated our format to make it more modern , and we are committed to working with the best talent,” said salon founder Massimiliano Bizzi in an interview.
Being part of its brand list has also become even more competitive.
"We put our buyer caps on and every brand gets x-rayed," the sales rep said. White Milano. director Simona Severini, who noted that she and her team evaluate 3,000 brands for each edition in terms of creativity, materials, certifications, distribution and target price.
Things haven't been easy for brands or buyers, Severini added, as the Chinese import duties have increased 30% and in the United States about 28% since last season.
Set in the midst of a crucial election, where the coalition of far-right candidate Giorgia Meloni won the most votes, soaring energy and transport prices were among the top concerns at the four-day fair which ended here on Election Day on Sunday.
"[Wholesale] prices have increased overall by around 10%," said Uberta Zambeletti , owner of Milan. Wait and See concept store, after touring the show. Pop colors of bubblegum pink and emerald green; chunky heels and resort wear were among the top trends noted at the fair, which was again dubbed "Sign of the Times".
The four-day fair saw an increased number of 400 exhibitors, compared to 330 during the edition of March, with an 18% increase in international buyers. This season, organizers have extended White Milano to spaces at Magna Pars Hotel, Superstudio Più and Archiproducts spaces at its two existing locations, Base - ExAnsaldo and Padiglione Visconti - all located in Milan's Tortona Design District.
The show was well received by an increased number of visitors, up to 16,000 from 13,000 in September 2021.
White Milano welcomed shoppers from the world's leading department stores and retail groups, ranging from Al Tayer UAE at Bergdorf Goodman New York at Harvey Nichols Kuwait, Bloomingdale's New York, Galeries Lafayette Doha and Ounass.com, among others, with a small number of Ukrainian buyers who have established boutiques in other countries such as Portugal, have noted the organizers.
Some of the most anticipated new names that took part in the four-day event included Simon Cracker, Swarovski, Avant Toi, Maria Calderara, Sophie D'Hoore and Stefano Mortari. In addition, Pierre Mantoux presented a capsule collection developed in collaboration with Carine Roitfeld.
The September edition also saw the launch of ExpoWhite, a new format...
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