The WSL prepares for a big season opener and record year
September 6 – After the resounding success of the Women's Euro in England in July, it's the Barclays Women's Super League's turn to record record numbers.
The season opens this weekend and is almost certain to be the biggest yet in nearly every media, engagement and attendance metric.
The opening day matches will be Chelsea v West Ham at Stamford Bridge, Tottenham v Manchester United at the Tottenham Hotspur Stadium and Brighton v Aston Villa at the Amex.
Clubs are reporting higher than ever demand for tickets, with Arsenal set to break the BWSL attendance record, with 38,500 tickets already sold for their game against Tottenham on September 25. The record is currently held by Tottenham, set at the Tottenham Hotspur Stadium in November 2019 for the same match.
Supporting the launch of the season is the WSL's impressive roster of sponsors with title sponsors Barclays kicking off the 'hero movie' with a major media campaign emphasizing player talent, rivalries between clubs and the biggest names in women's football.
The campaign will be supported by national television advertising slots and billboards on digital and social media, with Barclays promising that "the campaign will be impossible to miss".
It's the total unison of commitment and the idea that sponsors work in sync with women's football that makes the league launch and marketing campaign powerful.
League partners Sky Sports, BBC, EA and Nike are all launching their own season kick-off campaigns.
Kelly Simmons, Director of Women's Professional Gaming at The FA, said:"The Lionesses have done a tremendous job opening up women's football to a new legion of fans, the job now is to guarantee this translates into attendance figures in the BWSL.
"We have already seen record demand from fans wanting to continue their interest in women's football and the season launch campaign aims to ensure that momentum continues through to opening weekend and throughout. of the 2022/23 season. The film (the 'hero' of Barclays) shows that the product offered in the BWSL is world-class and has something for everyone."
Two new women's high performance centers
Following the success of the Lionesses at the UEFA Women's Euro, England Football Learning today announced the launch of two new high performance women's football centers at the University of Essex and University of Birmingham.
The two new universities will join England Football Learning's eight existing university partners, to provide female and female football coaches with an educational and community hub to recruit, develop and deploy coaches and the wider workforce. to lead and inspire the development of female players in women's and women's football.
Contact the author of this story at moc.l1662466652labto1662466652ofdlr1662466652owedi1662466652sni@n1662466652osloh1662466652cin.l1662466652uap1662466652
September 6 – After the resounding success of the Women's Euro in England in July, it's the Barclays Women's Super League's turn to record record numbers.
The season opens this weekend and is almost certain to be the biggest yet in nearly every media, engagement and attendance metric.
The opening day matches will be Chelsea v West Ham at Stamford Bridge, Tottenham v Manchester United at the Tottenham Hotspur Stadium and Brighton v Aston Villa at the Amex.
Clubs are reporting higher than ever demand for tickets, with Arsenal set to break the BWSL attendance record, with 38,500 tickets already sold for their game against Tottenham on September 25. The record is currently held by Tottenham, set at the Tottenham Hotspur Stadium in November 2019 for the same match.
Supporting the launch of the season is the WSL's impressive roster of sponsors with title sponsors Barclays kicking off the 'hero movie' with a major media campaign emphasizing player talent, rivalries between clubs and the biggest names in women's football.
The campaign will be supported by national television advertising slots and billboards on digital and social media, with Barclays promising that "the campaign will be impossible to miss".
It's the total unison of commitment and the idea that sponsors work in sync with women's football that makes the league launch and marketing campaign powerful.
League partners Sky Sports, BBC, EA and Nike are all launching their own season kick-off campaigns.
Kelly Simmons, Director of Women's Professional Gaming at The FA, said:"The Lionesses have done a tremendous job opening up women's football to a new legion of fans, the job now is to guarantee this translates into attendance figures in the BWSL.
"We have already seen record demand from fans wanting to continue their interest in women's football and the season launch campaign aims to ensure that momentum continues through to opening weekend and throughout. of the 2022/23 season. The film (the 'hero' of Barclays) shows that the product offered in the BWSL is world-class and has something for everyone."
Two new women's high performance centers
Following the success of the Lionesses at the UEFA Women's Euro, England Football Learning today announced the launch of two new high performance women's football centers at the University of Essex and University of Birmingham.
The two new universities will join England Football Learning's eight existing university partners, to provide female and female football coaches with an educational and community hub to recruit, develop and deploy coaches and the wider workforce. to lead and inspire the development of female players in women's and women's football.
Contact the author of this story at moc.l1662466652labto1662466652ofdlr1662466652owedi1662466652sni@n1662466652osloh1662466652cin.l1662466652uap1662466652
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