Nick Jonas uses Dexcom to magically manage his diabetes in new Super Bowl ad

"That little thing," says Nick Jonas holding the all-new Dexcom G7 continuous glucose monitoring (CGM) system in his hand at the start of the new Super Bowl ad LVII. With the snap of a finger, the tiny G7 monitor that clips to your arm transforms into an applicator, showing just how painless it is. From there, the applicator magically transforms into an average smartphone with a Dexcom app. "It shows your blood sugar, predicts where it's heading, and tracks your success," he says. "Just like that. It's not magic. It's just like that. And with a snap of his fingers, Nick disappears in a puff of smoke.

As the Jonas Brothers member demonstrates the new system, the ad says the Dexcom G7 has no fingers and offers "the most accurate GCM system" available. "I thought it was a great way to visually articulate a larger idea around the magic this technology really offers...and I know a lot of people have lived through their lives with diabetes using Dexcom,” Jonas said when discussing the new ad. .

"With nearly 5 million insulin users watching the Super Bowl, and another three and a half of them not on CGM, we thought it would be a great time to introduce a new product," Kevin Sayer, CEO of Dexcom, told Adweek. The G7, according to Sayer, is easier for people with diabetes to use. The app gives people with diabetes the opportunity to check their...