Paris Hilton is living her best life in NBC's 2024 Summer Olympics ad: 'All eyes will be on Paris'

It's only January, but 2023 continues to be the year of Paris Hilton. During NBC's coverage of the NFL wildcard game between the Los Angeles Chargers and the Jacksonville Jaguars on Saturday night, Hilton appeared in an instantly unforgettable ad touting the upcoming XXXIII Summer Olympics in 2024. The games are expected to take place in Paris, which makes Hilton the ideal person for the campaign.

The short commercial kicks off with Hilton walking through a gorgeous room toward a pair of patio doors as a voiceover intones, "Next summer the eyes of the world will be on..." how old-fashioned reality TV star turns to the camera and says "Paris". Suddenly, the ad cuts to images of past Olympics before returning to a disappointed Hilton, who seems to realize that the city is the star this time around, not her. "Ah... the other Paris", she says.

In just 20 seconds, the ad is both effective and fun, and perfect for Hilton to once again channel her "Simple Life" persona. But while the ad is fun, the takes are even better. NBC released a second video featuring the 'Stars Are Blind' singer trying to wake up an adorable little dog, joking that they should change the name of the French capital because 'it's confusing' and saying her catchphrase the most famous - "it's hot" - in French. ("That's Hot!")

Hilton also released a statement via an NBC press release explaining how excited she is to partner with the network for the Olympics. "The Olympics are so iconic, and Paris is, of course, one of my favorite cities, so it was really special to be able to take part in the countdown to get fans excited for the 2024 Games!" she said.

In addition to releasing a statement, the CEO of 11:11 Media also shared some behind-the-scenes photos from the shoot on her Instagram. "I had a blast on set of my @NBCOlympics ad