Peter Sealey, former marketing executive at Coca-Cola and Columbia Pictures, dies at 82

Peter Sealey, the former global marketing director of The Coca-Cola Company who spent six years to work with Columbia Pictures, died Dec. 15 in Palm Springs, Calif., after a fall, according to his family. He was 82 years old.

Sealey worked at The Coca-Cola Company for more than two decades, during which time the company's drinks bought Columbia Pictures. After the acquisition, Sealey was promoted to president of worldwide marketing for Columbia Picture Studios and provided marketing expertise for films like "Tootsie", "Ghostbusters", "The Karate Kid", "Stand By Me" and "La Bamba". " throughout the 1980s. .

During his career at Coke, Sealey produced the famous "Always Coca-Cola" campaign, which iconized the brand's polar bear mascot.

"People were calling our offices and asking when this ad would be running again so they could see," Sealey previously said in a . "I am proud of the impact of this campaign."

Sealey remained with the company until 1993 when he left to pursue alternative career paths as a global speaker, consultant and expert witness. He has also advised other companies such as Sony Corporation and United Parcel Service.

Simultaneously, Sealey shared his knowledge in an academic setting as a professor at Stanford University and at the University of California at Berkeley. He also returned to teach at the Drucker School of Management at Claremont Graduate University, where he previously earned his doctorate in information technology.

Outside of the classroom, Sealey's philanthropic efforts include donations to Eisenhower Hospital of Palm Springs and the International Negotiation Program at Harvard-affiliated McLean Hospital. He also endowed the Peter S. Sealey Marketing Professorship at the University of Florida, where he received his undergraduate degree, and the Peter and Elizabeth Sealey Adoption Center at Palm Springs Animal Shelter.

Sealey is survived by his wife, Elizabeth Sealey; his daughters, Caran Fisher and Rainey Temkin; his daughters-in-law, Katharine Rue and Jane Rue-Ionita; his sons-in-law, Mike Fisher, Andrew Temkin and Sergiu Rue-Ionita; his five grandchildren; and her beloved dogs, Megan and Franky.

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