Phillip Schofield: How the TV presenter put a new spin on Putin's propaganda

Name: Phillip Schofield.

Age: 60.

Appearance: The face of Vladimir Putin's war against the west.

Really? I guess I was thinking of another Phillip Schofield. No, no, it's the same.

The former children's TV presenter and host of The Cube and Dancing On Ice? That's him.

How did he get involved with Putin? Through his work as co-presenter of ITV's This Morning.

With Holly Willoughby? To correct. This week, the pair began hosting a regular "Spin to Win" contest for viewers, complete with a Ferris wheel and prizes.

Don't tell me: Putin has called and won. No, but with cash prizes, the wheel now offers viewers a chance to pay their runaway energy bills for four months.

Didn't they used to offering luxury vacations and stuff? With an average energy bill set to hit £3600 this winter, here's the new price of luxury: being warm.

Can ITV afford it? The bad publicity can be worse than the payoff, with various commentators comparing the competition to something out of an episode of Black Mirror.

Sounds a bit dystopian, now you mention. And so it was that Schofield became the face of Putin's war against the west. The end.

Wait! The stunt may be crude and misguided, but he's still a long way from siding with Putin. Unfortunately, pro-Kremlin Russian news outlets seized on the story as propaganda.

Those bastards. Russian state television morning show host Olga Skabeyeva reported that British viewers were being offered heating as a prize. "Other than that you could make £1,000 or even £3,000," she said, "but judging by the spike in energy prices which have gone up 80% in one go , it's clearly better to win the payment of your energy bills."< /p>

She's not wrong. Either way, This Morning has already attempted to address the controversy.

How? He tweaked the game slightly, so the top prize now covers the general cost of living. "So it could be your mortgage, your gas, your food, your energy," Schofield said Tuesday. "You decide, we'll pay your bills until the end of the year up to a value of £3,000."

It doesn't get any better! Apart from anything else, it's still not enough! This may be the case if you reduce your food intake and wear a coat at home.

Say, "Let's not panic until we We haven't heard Liz Truss' energy plan. So let's freak out."

Don't say, "Come on Phillip and Holly, Bradley in The Chase is giving bags of coal."< /p>