Playboy will launch the first "MetaMansion" in The Sandbox

Playboy is set to expand its Web3 offerings by launching a "MetaMansion" that will host games, social and scheduled events, as well as future NFT collectible releases from the company.

According to a July 11 announcement, this virtual version of the Playboy Mansion will feature a host of gaming, social, and scheduled events, as well as the company's future NFT collectible releases.

Playboy, an iconic and raunchy "lifestyle brand", has teamed up with NFT-based Metaverse gaming platform, The Sandbox, to launch the "MetaMansion".

Anybunny at home? We're teaming up with none other than... @playboy! ‍♀️

Together, we'll create a Playboy MetaMansion social game in #TheSandbox with #NFT collectibles and special experiences for the Rabbitar @PlayboyNFTs community! pic.twitter.com/3l6Wq6ncvt

The MetaMansion also builds on Playboy's Rabbitars NFT project, which consists of 11,953 tokenized rabbit avatars that cost around $800 each as of October 2021. Hodlers of these NFTs will soon be able to access exclusive experiences in the virtual mansion. However, the details and the launch date have not yet been detailed.

As of this writing, the floor price for Rabbitar NFTs on OpenSea stands at 0.19 Ether (ETH) or around $206, which is a 74.25% drop since its launch in October .

The Sandbox also said that users will be able to acquire neighboring NFT plots of land at the MetaMansion later this quarter. If anything from recent history is to happen, there could be a strong demand for the land, given that