Prada redesigns East Hampton store

Prada is ready for summer.

Prada has reopened its East Hampton store at 2 Newtown Lane with a new design. The shop opened for the season on Friday.

The decoration of the store, designed by the Prada team, is characterized by ivory striped carpeting and bright blue and walls with the same pattern. A white neon sign illuminates surfaces, offering a fresh take on the iconic Prada triangle logo, while large wall shelves and wooden tables display and showcase merchandise.

Accessories featured in the East Hampton store. courtesy of Prada.

The store opened last July, the first time the Italian luxury brand had opened a store in the Hamptons. The original design featured ivory and green stripes and a green neon sign, interpreting the Prada logo.

Prada at 2 Newton Lane in East Hampton, N.Y. Courtesy of Prada.

The new interior, framed by a series of large windows, covers 1,600 square feet and houses the women and men's collections of ready-to-wear, leather goods, shoes and accessories. The store will also feature a special collection and product exclusive to the Hamptons. This is the only Prada store in the Hamptons.

A view of the redesigned Prada East Hampton store.