Evaluate and Check Fees: 10 Expert Tips for Selling Clothes Online

1. Find your demographic

Competition is tough, so finding the right place to sell your clothes will give you the best chance of getting them in front of people who might want to buy them.

Competition is tough, so finding the right place to sell your clothes will give you the best chance of getting them in front of people who might want to buy them. /p>

“Depop tends to appeal more to Gen Z, so it doesn't really suit the pieces I sell, whereas Vinted has a wide range of buyers of all ages says Becky Barnes, a sustainable stylist. “One of my most successful places to sell shoes and clothing is the local community Facebook page. As a seller, it's easier because you don't need to package and ship items: people almost always want them back. »

2. Provide clear photos

Whether you're showing an item on a hanger or posting photos of yourself wearing the garment, try to get a selection of clear photos from different angles, with large plans of the fabric, and include a photo of the label and care instructions.

Take them in lighting that shows them as they really are: Natacha Blanchard de Vinted recommends placing clothes on a white background so that their outline is visible. is clear.

Kirsty Keoghan, global general manager of fashion at eBay, says people selling items on the site can use its background removal tool to create a more engaging image, and its AI-powered SEO Tool to make descriptions easier.

Show image in full screen< /figure>3. Be descriptive and honest

Use more keywords than you think you need: this will help buyers find your items when they search.

Blanchard advises: "Sometimes the color doesn't appear in the photo like it does in real life, so I always pay attention to that." If it is not possible to take photos in good lighting showing the true colors, it will indicate in the description that the shade is lighter or darker than it appears.

Always be clear about the size as well. If something appears smaller or larger than expected, mention it. “Include your basic measurements – height, bust, waist and hips – so people can immediately tell if something will fit them,” says Barnes. "It takes a little more time, but it's worth getting out the measuring tape and including these key measurements so people understand what they're buying."

If there are any defects, scratches or rips, mention them in your message and include photos of these parts. “I always try to think of selling as if I were buying: what would I need to know about an item, what information would I like to see? said Blanchard.