ReedPop Announced as E3 2023 Partner

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The Entertainment Software Association has announced its partnership with ReedPop for next year's E3. The event, which will take place in person for the first time since 2019, is set to take place the second week of June in Los Angeles. It will feature "consumer in-person components" as well as digital broadcasts.

ReedPop is the company behind PAX and EGX conferences, as well as New York Comic-Con and Star Wars Celebration. He also owns sites such as GamesIndustry.biz, Eurogamer and Rock Paper Shotgun. Lance Fensterman, President of ReedPop, said in a statement, “It is a tremendous honor and privilege for ReedPop to take on the responsibility of bringing E3 back to 2023…. we will create a world-class event to serve the global gaming industry in new and broader ways than what we already do at ReedPop through our portfolio of world-leading events and websites.

ESA has canceled E3 in 2020 and 2022, due to security concerns during the COVID-19 pandemic. He hosted E3 2021 in a digital event. E3 2023 will be a hybrid event, hosted both in-person and digitally. Stanley Pierre-Louis, ESA President and CEO, said in a statement: “The past three years have confirmed that E3 brings our industry together like no other event. ReedPop brings world-class talent and a deep understanding of the gaming industry that will serve to enhance the E3 experience for years to come."

In the absence of E3, other companies have created a summer game show, the most notable being Summer Game Fest. Kyle Marsden-Kish, global vice president of gaming at ReedPop, will lead the E3 team. He said: “For years we have listened, heard and studied feedback from the global gaming community. E3 2023 will be unquestionably epic - a return to form that honors what has always worked - while reshaping what hasn't worked and setting a new benchmark for video game expos in 2023 and beyond. "

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