Rihanna to headline Super Bowl 2023 halftime show

Rihanna will perform at the Super Bowl LVII Halftime Show next year, the NFL confirmed on Sunday.< /p>

The news broke when Rihanna and the NFL tweeted a photo of the singer and performer holding a ball football Sunday afternoon. The NFL Tweet read "Let's go _ @rihanna @rocnation #SBLVII @AppleMusic, @NFLonFOX", while Rihanna's Tweet just showed her holding the NFL football.

The singer, who also owns the Fenty Beauty makeup line in addition to the Savage x lingerie line Fenty, joins music stars such as Prince, Beyoncé, Lady Gaga, Madonna and Jennifer Lopez, who have performed at the Super Bowl halftime shows. Last year's halftime performance featured Dr. Dre, Snoop Dogg, Eminen, Mary J. Blige and Kendrick Lamar.

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This year's halftime show will have Apple Music as main sponsor, replacing Pepsi . The 57th Super Bowl will take place at State Farm Stadium in Glendale, Arizona on February 12, 2023.

Rihanna is both managed by Roc Nation and signed to their label. Last February's halftime show was the third under Roc Nation management.

"We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage," said Seth Dudowsky. , chief music officer of the NFL. "Rihanna is a one-of-a-kind performer who has been a cultural force throughout her career. We look forward to working with Rihanna, Roc Nation and Apple Music to bring fans another historic halftime performance."

Rihanna's acceptance to perform is a change of heart for the singer, who was part of artists who declined invitations to perform in support of former 49ers quarterback Colin Kaepernick, who accused the league of blackballing him for kneeling during the national anthem to protest brutality policing towards black people. He hasn't found a new team since becoming a free agent in March 2017.

Rihanna's business efforts have also intensified. Last month, Rihanna announced that Savage x Fenty would be moving into loungewear. She launched a selection of "elevated basics", such as joggers, hoodies, t-shirts, onesies, briefs, tanks, shorts and leggings, as well as a campaign demonstrating how consumers can “take these cuts from the sofa to the streets. ”