Rihanna's Savage x Fenty Reveals Activewear With Help From Adam Selman

Rihanna continues to up the ante in her Savage x Fenty brand.

Just days after the lingerie, loungewear and outerwear company interior revealed plans for its latest fashion show — “Savage x Fenty Show Vol. 4” on Amazon Prime — the retailer said it was adding activewear to the assortment, with designer Adam Selman at the helm and a new cast of campaign stars.

Ballerina Elsa Stallings in Savage x Fenty sportswear.

"We wanted to push the boundaries of our definition of sports and sportswear and there is no no one I'd rather do this with Adam," the megastar and company co-founder said in a statement. "We view sports as how you move through your life. I want people to feel sexy, carefree and powerful when they put these pieces on and Adam is the perfect designer to realize that vision."

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Selman has been named Executive Design Director for Sport and Lounge. But the duo have worked together before, including a Valentine's Day 2020 capsule collection for the brand. He is also the designer of Rihanna's signature crystal dress, the one she wore at the 2014 CFDA Fashion Awards.

"Rihanna and I have a rich history of working together," Selman said. “We have such synergy creating together. When I heard about the opportunity at Savage x Fenty, I knew I wanted to play a part in the new activewear category. I have such respect for [Rihanna's] vision and what the entire Savage x Fenty team has built and I'm excited to be a part of the next chapter.