Riot dubs music for Valorant Champions Tour 2023

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Riot Games has announced a new range of musical partnerships to promote the upcoming Valorant Champions Finals. Riot is taking the opportunity to expand the reach of its music partnerships, including pop-up events throughout Los Angeles ahead of the August 26 finale.

The partnerships will feature multiple artists such as Grabbitz, bbno$, ericdoa, Emei and Jazz Alonso. Several of these artists have previously worked with Riot on music for the VCT. Additionally, this selection continues Riot's tradition of featuring EDM producers, pop singers, and rappers to connect with a variety of fans.

VCT music activations

The publisher is known for its event anthems and high-production opening ceremonies. This year is no exception.

On July 31, Riot will release the VCT anthem and Grabbitz and bbno$ music video "Ticking Away" to DSPs. The track will fuse rock and electronic beats and will be performed live during the opening ceremony of the Valorant Champions final.

VCT anthem "Ticking Away" debuts July 31, 2023

The opening ceremony will also feature Ericdoa performing his hit single "Greater Than One", a previous Valorant collaboration. Singers Emei and Jazz Alonso will also make their debut with a surprise track produced by ARB4.

More than 10,000 fans will gather at the Kia Forum to watch the opening ceremony. Riot expects over 2 million fans to watch both the performances and the culmination of the Valorant Champions Tour 2023.

This year, Riot is also investing in more music activations to build hype ahead of the finale. From August 13-23, the publisher will host pop-up events in a branded DJ truck in different parts of the city. It will culminate with a one-night musical event produced by Brownies & Lemonade in downtown LA on August 23.

Creating culture through music

Riot has a long history of collaborating with musicians to create tracks that promote its events (and in-game skins). Riots' first musical collaboration to promote its esports events was nearly a decade ago with "Warriors" by Imagine Dragons. Since then, the publisher has partnered with many big name artists such as ZEDD, The Glitch Mob, Porter Robinson, Chrissy Costanza, Jean Deaux, PVRIS, Ashnikko and LIL NAS X.