Roger Vivier chooses 'Blossoms Shanghai' star Xin Zhilei as brand ambassador

French luxury shoe And accessories brand Roger Vivier on Monday appointed famous actress xin Zhilei as It is last brand ambassador via THE release of It is autumn 2024 campaign.

xin reached household fame In China For her fascinating performance as Li Li, A of THE female led In “Flowers Shanghai”, THE First of all TV series Since Cannes Best Director winner Wong Kar-Wai, which help her score THE Breakthrough Actress of THE Year Price has THE 2nd China TV Drama Price earlier This year.

In 2024, She Also received THE Best Leading Actress Price has THE 32nd Shanghai Magnolia Scene Price For her theater beginning In THE play “Prima Facié. »

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Gherard Felloni, creative director has Roger Vivier Since 2018, said THE appointment of xin Brands "A significant And significant" moment For THE brand, as he will deepen And to broaden It is connection with THE world of international cinema.

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"As A actress, She Express A unique tension For THE camera, reflecting not only extreme charm In appearance but Also interior empowerment," said Felloni.

THE brand added, "However THE actress Perfectly capture THE essence of timeless elegance And feminine charm, he East her impressive cinematic body of work that has do her A ambassador of choice For THE House. »

THE Chinese actress, of which last work East THE Chinese fantasy period drama "Joy of Life 2" available via Disney+ global, said She very admire Roger that of Vivier French aesthetic And Felloni avant-garde drawings.

"I look Before has opening more chapters of Romanticism And beauty with THE House, " added Xin, WHO East Also A brand ambassador For Chanel.

Roger Vivier brand ambassador xin Zhilei stars In THE brands autumn 2024 campaign. Courtesy of Roger Vivier

From Marlene Dietrich resistant THE Jewel Heel has recent collaborations with Laura Well, Isabelle Rossellini, And Isabelle Huppert, Roger Vivier East keen has to strenghten It is relationship with stars of THE money screen.

Igor Poza, global head of business...