Salesforce Expands Data Cloud Connectivity with CData Partnership

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One day after launching its AI Cloud, CRM leader Salesforce is expanding the data layer that powers it. The Marc Benioff-led company today announced a partnership with data connectivity provider CData Software to help enterprise teams integrate more datasets into their Salesforce Data Cloud instances.

As part of this commitment, Salesforce customers will be able to use CData connectors to pull data from often siled and fragmented sources and create richer end customer profiles to power the entire Customer 360 suite, from sales and service to trade and marketing.

The goal is to help businesses deliver more personalized and connected customer experiences, and gain a competitive advantage in crowded markets.

All CData connectors in Salesforce

Founded in 2014, CData has created a library of over 270 connectors for accessing live data from popular on-premises, SaaS and cloud applications. Through this partnership, companies that use Salesforce Data Cloud to host unified customer profiles will have this entire library at their disposal to pull data from any preferred touchpoint.

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According to Amit Sharma, co-founder and CEO of CData, customers will be able to use connectors natively in their Salesforce instance to streamline access to customer data across their entire technology stack, gaining a holistic view of the entire customer journey, enabling advanced analytics and business process modernization.

The development could help fill a major gap for Salesforce customers given that even today many are struggling to connect and unlock value from data assets fragmented across a wide range of data sources and touchpoints.

A natural extension for CData

For CData, on the other hand, it is a natural extension of its offerings. Previously, the company offered the ability to sync Salesforce data with third-party data platforms or connect data sources to Tableau, the Salesforce-owned BI and analytics product.

“CData has been a Tableau vendor for several years and has improved Tableau’s ability to integrate with data sources that customers care about, so integrating CData Connectors with Salesforce Data Cloud made sense,” Chandrika Shankarnarayan , vice president of products at Salesforce Data Cloud, said.

“CData Connectors will increase our data connectivity options for customers using Data Cloud,” she added.

Since 2016, CData claims to have seen over 40% year-over-year revenue growth with "thousands of organizations" relying on its platform, from SMBs to Fortune 500 and Global companies 2000. The company also raised $160 million in multiple funding rounds.

"Leading vendors in nearly every facet of