Shopify users get their hands on Tezos NFTs with new partnership

Tezos NFT ecosystem has gained a lot of popularity over the past year due to its low cost to mint and efficiency energy.

The Tezos blockchain has partnered with the Web3 Taco automation platform to allow Shopify users to access Tezos non-fungible tokens (NFTs) through Taco's NFT loyalty program. The e-commerce giant has established itself as a growing destination for brands seeking Web3 engagements.

TheTaco app allows brands to integrate web3 solutions like NFTs to increase engagement with customers and e-commerce platforms like Shopify use Taco app plugins to deliver these services to their merchants.

NFT loyalty programs help brands strengthen their connection with consumers, driving customer engagement and retention. The latest integration of Tezos NFTs would help the blockchain use its NFTs to reward dedicated customers with special offers, discounts and experiences.

With the latest Tezos integration into the Taco app, Shopify merchants around the world now have a new way to engage with customers and connect with the growing Tezos NFT community.

Earlier in June, Shopify announced a new reward system called Tokengate as part of its consumer connection initiative. Token Gate has enabled select merchant partners to deploy exclusive products for NFT stakeholders. The e-commerce giant was among the first to integrate Bitcoin and Lightning payments on its platform.

Related: Man United Incorporates Tezos as Official Web3 Partner and Training Kit

Tezos' energy-efficient architecture, coupled with its affordable NFT minting and low transaction fees, has attracted a diverse NFT community of artists, collectors, and builders from around the world. The high energy efficiency of Tezos has made it the go-to platform for NFT integration, for example, the gaming giant