The Bear: forget the food – this cooking drama is the next big menswear show

At the start of the television series The Bear, the perpetually stressed main character, Carmy, is seen hastily closing a deal in a parking lot. He's trying to swap vintage denim with someone who has a case of beef. Carmy needs the meat for her barely surviving family's sandwich shop. It might not sound like an interesting offer, but he pleads, “This is the original Big E red line selvage, okay? Seven forty-four. You can get $1,250 for it on eBay tonight. Also add a Levi's "Type 3 lined 1955 blanket" denim jacket - "pleated"? The deal falls (This is reflected in a later episode when another character sells coke to keep the restaurant struggling. Whatever works.)

Carmen "Carmy" Berzatto, played by Jeremy Allen White, is a nationally acclaimed award-winning chef, who returned home to lead The Original Beef of Chicagoland after the death of his brother (played in flashback by Jon Bernthal), who had been in chaotic load. The show is a moving and close look at life in the kitchen. It encompasses grief and trauma, camaraderie and the dignity of work, the strains of gentrification and the frayed bonds of family and friends, all at a relentless pace, complete with rat-a-tat sarcasm and rage which is still at the boiling point. more. He was the surprise hit on US summer TV – due to air on Disney+ in the UK this week – turning his star, with tattoos and great hair, into a gritty but damaged heart and meme .

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< p class="dcr-kpil6a">But the early mention of vintage denim points to another aspect that has caught the eye: its style. "While The Bear seems to be a cooking show, it's actually the next big menswear show," Cam Wolf told GQ. Carmy is also briefly seen keeping her jeans in the oven in her apartment - a nod, unwittingly or not, to the storage methods of a television fashion totem from an earlier era: Carrie Bradshaw of Sex and the City. It's unclear whether he collects solely for resale value or because he's a die-hard denim fanatic, but his obsessive approach to food goes hand-in-hand with the show's focus on style. p>

And this style has grown in popularity. The show's costume designers, Courtney Wheeler and Cristina Spiridakis, get almost as much coverage as the show's main creative team, Christopher Storer and Joanna Calo. Fashion TikTok and subReddits have hunted down every detail of Carmy's work wardrobe: her black pants are Dickies 874 work pants, her shoes a Birkenstock Tokio sandal. Author Kayla Ancrum, New York Magazine and everyone else weighed in on how to get the signature white t-shirt, focusing on the specific weight of the material, the collar loop and the cut on the arms and the body. Two brands have been identified: Whitesville and Merz b. Schwanen.

"I was amazed at the amount of attention around this style," says Derek Guy, the menswear writer behind Die, Workwear. ! “The costume designers would have gone to Self Edge [a small American chain of men's clothing stores] to buy some of the clothes. After this fact was revealed, apparently more than 1,000 people went to Self Edge and emptied their stock of T-shirts from these two brands. -spacefinder-role="inline" data-spacefinder-type="model.dotcomrendering.pageElements.ImageBlockElement" class="dcr-10khgmf">