The most viral TikTok fashion trends to buy right now

It can be hard to keep up with trends these days...and that's coming from someone who gets paid to do so. Especially with endless fashion and style videos going viral on TikTok and dominating your Explore page, how can you keep track of what's really hot and what's decidedly not? Should I spend my next paycheck on designer ballet flats? Am I more of a dark or light academia? What does this mean?

No matter your personal style, budget or preference, we'll keep track of the biggest TikTok fashion trends and break them down for you here . So bookmark this page and come back to it whenever the next -core appears.

Below, find some of the most popular fashion and aesthetic trends of 2022 that are sure to continue in 2023 and beyond (or at least live in the back of your closet for the next few years).

coastal grandma

Some TikTok "aesthetics" have abstract names, making them confusing to those less internet savvy. However, this is not the case with Coastal Grandmother. It's all in the name of this trend that dominated summer 2022.

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Think: a box of saltwater taffy and a Nicholas Sparks novel in your rattan bag. This style is all about wispy fabrics, lightweight silhouettes, and subtle nautical touches that don't quite veer into Vineyard Vines territory. If you've been to the Hamptons or picked an heirloom tomato from your garden, you might be a coastal grandma.

Coastal Grandmother's Shop