They had us at hey oh: surprise power of the Teletubbies

"It was obvious to me. These icons needed their fashion moment," says British fashion designer Christian Cowan. The icons in question? They are up to 3 meters tall, frolic on a bucolic planet, hang out with a vacuum cleaner and worship a newborn deity known as Sun Baby.

Cowan is used to to dress the likes of Cardi B, Beyoncé, Lady Gaga and Lizzo rather than Tinky Winky, Dipsy, Laa-Laa and Po. The London College of Fashion graduate established his eponymous label in 2016 and has built a cult following thanks to party girl looks and outrageous collaborations including collections with Powerpuff Girls, Doritos and TV sitcom American Dad, so it's only fitting that he was the mastermind of March's most charming fashion collaboration: a new Teletubbies capsule collection.

A photoshoot was held to promote Cowan's new line: In it, the Tubbies pose in their original costumes alongside dressed human models brightly colored clothes. These photos were printed on the shirts, hoodies and jeans available for purchase - autographs of the four stars are splashed across the prints.

The most notable piece, however, is the Teletubbies' boot, a high-heeled green number slipping up to Dipsy's bust and priced at £2,041. While Cowan's Instagram post playfully reads "no caption needed," commenters — including Marc Jacobs, Paris Hilton and Michelle Visage — were more outspoken. "Need!" Hilton exclaimed. Time will tell if they sell out or stick around on social media; at the time of this writing, t-shirts and jeans are sold out but there are still boots available.

While Cowan's capsule may seem quirky, it doesn't is not the first to be inspired by the air-headed quartet. The boots follow in the footsteps of a collaboration with Koi footwea...