Top 10 Tips for Conducting an Exceptional Interview - 2022 UPDATED!

Carrying out a good interview is a great skill to have as an entrepreneur, for your website, for your blog, for your podcast, and so much more. Find out why!

In this blog post, I share my top 10 tips for conducting an outstanding interview for your podcast, YouTube channel, and website. You will learn:

The benefits of interviews How to serve your audience with your interviews What homework you need to do before the interview Types of open-ended and follow-up questions to ask your interviewer How to create a warm and welcoming interview environment Ways to give space and opportunities to your interlocutor The importance of listening Why You Should Emphasize Understanding The tools to use for quality production What not to do in an interview And how to have a little fun too

Ready for your interview preparation? Let's go. One of the best ways to create content online is to interview someone: someone who complements you and your brand, or someone who fills in the gaps in it.

Interviews are extremely beneficial because:

You can generate unique and refreshing content for your audience. You don't have to be the expert to provide expert advice. This can increase your level of authority simply because of the public association you have with the interviewee. You build a relationship with the person you interview, which could eventually lead to further growth opportunities for you and your brand.

Conducting interviews (especially audio or video interviews), however, is not easy.

At least the good ones that are worth people's time.

While most of the content is generated by the person you're interviewing, most of the responsibility for designing a newsworthy interview still rests in your hands, and it's not just about asking neither do good questions.

It's about genuine interest, flow, vibe, sincerity, concern, deepening, defining fuzziness, attracting stories, avoiding awkwardness, and be aware of all of this at the same time.

After doing hundreds of interviews on the SPI podcast and on my YouTube channel, and being interviewed on many podcasts and YouTube channels, I've learned a lot about what it takes to conduct a worthwhile interview. worth listening to. , engaging content and full of content your audience wants to hear.

It's hard to choose, but here are some of my favorite interviews:

And that's not to mention the warm, fun, and insightful interviews you'll hear on our new podcast, The Community Experience. Here are some notable episodes:

Here are my top 10 tips for conducting an outstanding interview:

10. Remember who you serve

Two words: your audience.

While interviewing can help you and your brand, as well as help the person you're interviewing (by giving them visibility to your audience), your number one priority should be to enlighten your audience: to get meaningful answers from the person you are interviewing who can better serve those who will end up consuming that content.

Your audience will greatly appreciate it, and serving your audience first is a gesture of appreciation. Trust me.

9. Homework before the interview

There are few things you should do before the interview actually takes place:

Understand who you interview first. Of course, you conduct an interview to find out more about a person and what they do, but as an interviewer you need to know a little more than your audience in order to properly introduce the person and ask the right questions. . If you can find an existing interview with the person on another website, that will also be helpful for you to assess their style and tone, and create questions for that person accordingly. Confirm the interview details with the person you are interviewing. E...