Top 5 stories of the week: Google's cloud innovations amid slowing cloud spending

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Coverage of Google's latest innovations and key predictions dominated media coverage this week as the tech giant touted new advancements in artificial intelligence (AI), computer vision, open source , the cloud, and the future of passwords — or lack thereof with its new passkey authentication rollout.

At its Google Next 2022 event, the company launched several tools and technologies to help businesses navigate a rapidly changing technological world, including its new Vertex AI Vision service, the OpenXLA project, and support unstructured data and Apache Spark on BigQuery, to name a few.

The company predicts that low-code and no-code solutions will continue to fuel innovations across industries, details the impact of multicloud in the enterprise, advocates for increased workflow automation, and even makes hint at a future with a four-day work week. , thanks to AI.

In other news on the cloud front, a new report has released findings that 81% of IT teams have been told by C-level executives to slow down or stop their cloud spending as financial markets continue to be volatile.

As the economy continues to turn a corner, creativity in enterprise tech stacks can be one of the keys to sustaining innovation when budgets aren't. JetBlue is a player that is currently demonstrating the effectiveness of this concept. The commercial airline has detailed how it uses a unique combination of features from Snowflake and Fivetran to customize its handling of structured and unstructured data.

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Here are more of our five most important tech articles of the week:

Report: 81% of IT teams have been instructed to reduce or stop cloud spending by C-suite

According to new research from Wanclouds, 81% of IT managers say their C-suite has asked them to reduce or avoid additional cloud spending amid skyrocketing costs and market headwinds are getting worse.

As organizations progress through the digital transformations they embarked on at the start of the pandemic, multicloud usage is becoming more cumbersome and costs are difficult to manage in hybrid environments.

Visibility and tracking of cloud spend is also challenged by the industry's adoption of hybrid and multi-cloud infrastructure, which can be complex to manage.

Google introduces passwordless authentication on Chrome and Android with passkeys

Google has announced that it is bringing passkeys to Chrome and Android, allowing users to create and use passkeys to sign in to Android devices. Users can store passkeys on their phones and computers, and use them to log in without a password.

The announcement comes after Apple, Google and Microsoft pledged to expand support for the passwordless login standard created by the FIDO Alliance and the World Wide Web Consortium in March this year.