The UEFA-EU climate pact begins its second season with a new campaign

October 26 – UEFA and the European Commission have launched a new television advertising campaign as their joint agreement to promote climate action enters the second season of a three-year campaign.

The advert aims to raise awareness of Europe's climate and energy priorities and will run this week across UEFA men's and women's pan-European club and national team competitions, including the Men's Champions League and the Women's Champions League.

The collaboration is between UEFA and the EU's flagship Green Deal and promotes EU messages on saving energy and encouraging people to take simple steps to help tackle the crisis current energy in Europe.

"The partnership between UEFA and the European Commission reminds us how important it is for European football to support societal priorities," said UEFA.

The campaign reinforces UEFA's commitment to the European Climate Pact, which calls on citizens, communities and organizations to help the European Union deliver the Green Deal and Europe's transition to a green economy. to net zero greenhouse gas emissions by 2050.

UEFA's support for the Pact was launched in December 2020, with a commitment to leverage its elite competitions by launching a three-year joint television advertising campaign to promote the Green Deal.

The season one ad - #EveryTrickCounts - was shown in over 300 matches in UEFA club and national team competitions in women's and men's football, including futsal.

The TV spot was shown nearly 3,000 times in EU markets and, for the men's Champions League final, reached an estimated unique audience of around 35 million. The men's UEFA Champions League single-day average viewership was 24 million.

In addition, LED boarding reinforced the EU identity, featuring the EU flag and EU Green Deal hashtag.

In line with the United Nations' Race to Zero campaign, UEFA has committed to reducing greenhouse gas emissions by 50% by 2030 with the aim of reaching zero carbon by 2040 within UEFA, in UEFA events and in European football.

Contact the author of this story at moc.l1666793703labto1666793703ofdlr1666793703owedi1666793703sni@n1666793703osloh1666793703cin.l1666793703uap1666793703