According to a UEFA report, women's football could reach 686 million euros in revenue by 2033

August 16 – A UEFA report on the potential of women's club and league matches in Europe reveals that the commercial value could increase sixfold to €686m by 2033.

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The report, titled The Business Case for Women's Football, highlights the growth potential of women's club football over the next decade and follows a record UEFA Women's EURO 2022.

The report is the result of consultations with 42 leagues, 162 clubs, the ECA and 11 business partners, as well as 30 in-depth interviews with senior executives and consumer research in 14 markets and more of 20,000 individuals.

"Investors now have a unique opportunity to contribute to the further development of the game. The business case for women's football provides a rationale for this investment to all interested stakeholders," UEFA said.

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The objective of this report is to provide a guide for stakeholders' investments in game development, providing details on the benefits that increased investment can bring and advice on how to maximize the return on investment.

Giorgio Marchetti, UEFA Deputy General Secretary and Head of the Football Division, said: "The business case for women's football is a very ambitious project which has been developed in partnership with representatives of all parties. football stakeholders... This report provides all of our stakeholders with a clear understanding of the benefits of investing in women's football, and provides them with a clear rationale for increasing that investment."

Outlining the potential for investors, the report identifies the possibility of reaching an annual value of €686 million with club sponsorship expected to grow to €295 million by 2033. It also identifies a fanbase growth from 144 million to 328. million fans over the next 10 years.

This creates a "clear investment opportunity for leagues, clubs, brands and broadcasters to meet rising societal expectations", UEFA said.

The report contains more than 20 recommendations to "support stakeholders in the development of women's football and maximize return on investment". The recommendations are grouped into five key themes:

Develop business strategies and plans Raising standards and professionalism on and off the pitch Building a sustainable ecosystem Increase visibility and strengthen audience engagement Building on the unique strengths of women's football

Nadine Kessler, UEFA's head of women's football, said: "Women's football is on an incredibly exciting trajectory, with growth seen in almost every metric and across all of our stakeholders across Europe. The The potential of women's football is limitless… As this report shows, now is the time to capitalize on the momentum we have created together, now is the time to get involved, now is the time to invest."

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