Ulla Johnson balances beautiful dichotomies for Resort 2025

Ulla Johnson often photographs her pre-season collection look books In distant destinations, but For seaside resort, She brought he closer has at home.

"THE collection East always very staff For Me, but This season, In a few manners more that Never as We finished up filming kind of In My backyard In Montauk, » She said during A Preview, pointing out A skate park background Or her children frequent, as GOOD as several Hamptons beaches. "He felt very respondent, which East important In All that I do."

THE varied location Also spoke has her the collection generally message.

"I Really decided instead of feeling constrained by THE sort of complexity of THE season, which touch each occasion And season Really Since take away seaside resort journey — either real Or ambitious; THE vacation, which I love bandage up For, And SO all through spring. In A path, he allow For SO a lot creativity because You get has dream on each possible occasion," She said of her rich collection.

In that vein, She plays has several dichotomies, such as developer And occultation with beautiful ruffled Sweet whipped cream lace And indicate of spirit dresses contrast against more elegant, structure leather layers Or "shadows And light" via A great black And white geometric thread cut oversized shirt And gasp. 

Further graphics came through A mix of botanical And “animal” patterns on fluid corresponding to sets, feminine Dresses And even swimwear. Sculptural, scalloped edge details And 70s mischievous grooves came through THE brands growth assortment of knitwear, And new takes on Jeans balance THE play between masculinity And femininity. 

Ulla Johnson Seaside resort 2025 Ready to wear Preview Courtesy of Ulla Johnson

There was Also A great black leather dress covered In on several levels fringes that ebb And flowed through THE dress, display THE the collection accent on movement. 

"As a lot as We have has been rummage more And more In evening, which has become A more and more important category For We, ease needs has sit has THE very heart of how THE women feels," Johnson said.

THE idea continued In A slight increase of complex embroidery, fringes And embellishments, as on A stellar, rustling fluid reservoir And noon skirt covered In ten different types of hand embroidered Golden Glitter, And delicately hand embroidered day, vibrant floral poplin dresses.

"OUR stores to have given We A plot of opportunity has experience with A plot of accessories And other rooms of THE collection," Johnson said of THE rich, texture collection, which extended In accessories A there luxuriously made but "won't break the bank" artisanal hand bags And shoe — A intact creative space She wanna has continue has occupy.