Vietnam FA builds on success with SABECO beer sponsorship for 3 years

July 7 - Vietnam has reached a three-year national team sponsorship deal with the country's largest brewer Sai Gon Beer-Alcohol-Beverage JSC (SABECO).

The agreement begins this month and will run until July 2025. This is an extension of an agreement originally signed in June 2021 for one year. The formal agreement was signed between SABECO, Vietnam Football Federation (VFF) and VTVcab Sport Development Joint Stock Company (VTVcab Sport), and was announced by SABECO in Hanoi. Speaking at the sponsorship launch, Vice Minister of Culture, Sports and Tourism Hoang Dao Cuong stressed the importance of sponsorship for Vietnamese sports and said he hoped SABECO would encourage more commercial sponsors. to get involved.

Vietnamese football is making rapid progress on the international stage, with the country qualifying for the AFC World Cup for the first time. Elevating competition with elite nations across Asia has sparked national fervor and team pride, delivering record broadcast ratings.

The Vietnam Women's team beat Chinese Taipei 2-1 in the playoffs to advance to their first-ever Australia/New Zealand Women's World Cup 2023 final. Vietnamese senior qualifies for a World Cup final.

SABECO, was a sponsor of Team Vietnam at the 31st Southeast Asian Games in May. The beer company once sponsored the Vietnamese sports delegation to the 31st Southeast Asian Games (SEA Games 31) in May. It was the sole sponsor of the doping control program at the SEA Games and is the naming rights sponsor of the country's 7-a-side national championship - SaiGon Beer Cup.

SABECO said it recognizes the competitive improvements made by Vietnamese national teams and wants to be part of the development of the teams as they compete for international honours.

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