Want to market like Beyoncé? Do these 5 things

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I am a card-carrying member of the Beyhive. Not the creepy kind, swarming all over the interwebs attacking Beyoncé's haters. But the guy who not only appreciates the vibe of his music, but also admires his brilliant and savvy business strategies. So, as you can imagine, the release of his last album was a big deal for me. In true Beyoncé form, her latest new album announcement was nothing short of a marketing genius.

If you want to market yourself or your business like Beyoncé, do these five things.

Related: 3 Brand Success Secrets Entrepreneurs Can Learn From Beyoncé

1. Create consistent quality content

The truth is, at this point in her career, Beyoncé might announce a rock release and people would be lining up to buy it. But that's because since the late 90s, she has always produced quality work, despite several changes in her career and life.

From girl group success to solo artist, marriage, motherhood, marital crisis and more motherhood to multiple world tours and even a film career, Beyoncé has been on the scene consistently for over two decades. No matter how long your business lasts, it's the lesson of consistency that is a key part of the marketing process that you shouldn't overlook.

Consistency breeds mastery. It also keeps you ahead of the curve in the eyes of the consumer. And with consistent quality content, you'll eventually build your own fan base – maybe not as enthusiastic as Beyhive – but your tribe will be watching, waiting and on the edge of their seats, anticipating your next thing. When you've invested them consistently, they'll be more than willing to buy.

2. Chart your own path

With Beyoncé's latest announcement comes the option to purchase her new album as a CD. Yes, it's 2022 and she's selling CDs. I can't remember the last time I listened to a CD, let alone bought one - but like countless others, I pre-ordered mine immediately. And that's just the latest example of the genius she brings to her marketing efforts. She is the personification of the marketing tactic of zigging when everyone else is zagging. The worst thing you can do for your business is make the 5,011th version of the same thing everyone else is doing. How can you be different? How is your approach unique? What can you think of that goes directly against the norm in your space? The more you can go in the direction of uniqueness, the more you will be able to set yourself up for breakthrough marketing success.

Related: How Your Brand Can Kill Like Bey

3. Create anticipation

Even though Beyoncé announced her upcoming album on June 16, the actual release date is July 29. This allows for a full six weeks of pre-promotion (and pre-sales) before the album is actually available. One of the biggest rookie mistakes I see entrepreneurs make is not understanding that marketing takes time. From planning a book release to performing a live event, or anything in between, the key lesson here is that while there's a lot you can do at last minute in your business (if you absolutely had to), marketing is not one of them. Building an appropriate amount of pre-promotion time is essential for success.

4. Market holistically

Although most of us intuitively know that it's never wise to put all our eggs in one basket, most entrepreneurs only feel comfortable marketing one. way. Right now, note that you can hardly be anywhere without seeing something about Beyoncé's latest musical adventure.

Although her initial announcement came via a tweet from her husband's music streaming company, this "news" is also making headlines. It was widely covered on TV, radio, newspapers and magazines - including a perfectly timed release of a British Vogue cover. Widespread marketing in this way not only amplifies brand reach, but it's also free. Now, of course, cost might not be a concern for Beyoncé, but for most business owners who struggle to keep up with the rising cost of social media ads and most other things from nowadays, understanding how to maximize organic marketing strategies, including the use of traditional media, is a must.

Related: Is Beyonce's 'Break My Soul' the Theme Song for The Great Resignation?

5. Encourage multiple purchases

My...