Watch: Warner Bros. 100th Anniversary - Special Tribute Sizzle Reel

"At Warner Bros., we are storytellers. Instilled in the foundation of who we are... For 100 years, we've been makers of dreams." That's the time to celebrate cinema! Burbank, California's iconic film studio Warner Bros. celebrates its 100th anniversary in 2023. To kick off this iconic year, the studio released a five-minute "sizzle reel" video, a beautiful tribute to their 100 years of storytelling. unforgettable on screen. - it features footage from many of their classic movies and a few TV shows (mainly "Friends" and "E.R."). They're also launching a big 'Celebrating Every Story' campaign - with local events, screenings of WB favorites and more over the next few months. WB first incorporated on April 4, 1923 as "Warner Brothers Classics of the Screen" and launched with the film Where the North Begins starring dog Rin Tin Tin in the summer of 1923. This video below is one of those well-edited corporate sizzles that are usually only shown at industry events, but as a celebration for everything the world, it is also available to the public.

Watch the WB promo below. "Join us to celebrate every story. The year of #WB100 celebration has arrived."

"The Warner Bros. name is synonymous with entertainment and we are honored to celebrate the centenary of this iconic studio and the rich heritage that dates back to the four brothers who founded it in 1923," said Warner Bros. Discovery CEO David Zaslav says. "Over the past 100 years, Warner Bros. has created some of the most recognizable and beloved movies, TV shows and characters ever made and has been the place for impactful storytelling that both defines and reflects our culture. We We are excited about the brilliance of our company and a vibrant future and, as we enter its second century, continue to tell the kind of great stories that entertain, inform and inspire audiences around the world."

Founded in 1923 by four brothers, Harry, Albert, Sam and Jack Warner, the company established itself as a leader in the American film industry for decades. The company name comes from the founding Warner brothers (originally born Wonsal, Woron and Wonskolaser before anglicization): Harry, Albert, Sam and Jack Warner. Harry, Albert, and Sam emigrated as young children with their Polish-Jewish mother to the United States from Krasnosielc, Poland, in October 1889, a year after their father emigrated to the United States and settled in Baltimore, Maryland. As the studio prospered, it gained support from Wall Street, and in 1924 Goldman Sachs arranged a large loan. With this new money, the Warners bought the pioneering company Vitagraph which had a nationwide distribution system. During the transition from silent to talkies, WB was actually the studio that decided to release The Jazz Singer starring Al Jolson in 1927, known as the iconic film that forever changed Hollywood, ending a once and for all in the era of dumb everything. The rest is history, as they say.

Warner Bros is currently in turmoil thanks to their boss, the disastrous David Zaslav, which is unfortunate as it should be a celebratory time for them heading into this big 100th anniversary year. Hopefully something will change soon. In the meantime, despite their mismanagement of everything, they are still an iconic studio with an incredible legacy. So many classics! So many phenomenal films! Here's to 100 years of WB. I hope they continue to support the filmmakers, artists and storytellers of all kinds who are pushing cinema forward.

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