Why mobile marketing is growing so fast

By Kalin Kassabov, Founder and CEO of ProTexting.com, a fast-growing suite of enterprise-level text messaging services.

It's no news that mobile phones and other devices are being used more and more every year. However, many businesses still haven't caught on to another related trend: the massive growth of mobile marketing. Let's see why now is the perfect time to take advantage of this important marketing move.

OpenPR reports that the mobile marketing market is expected to reach $102 billion in 2022, with a CAGR (compound annual growth rate) of 22%. This is remarkable growth, especially in these uncertain economic times. In broad terms, mobile marketing includes any strategy that reaches customers using mobile devices, including smartphones and tablets.
Mobile Marketing Trends
The main reason why mobile marketing continues to grow is that more and more people are using mobile devices, especially smartphones. According to Statista, the number of smartphone subscriptions worldwide currently exceeds 6 billion and is expected to reach over 7.6 billion by 2027.
1. More shopping on mobile devices
According to Statista, the percentage of retail sales made on mobile has grown from 3.5% in 2018 to almost double, 6.9%, in 2022 and is expected to reach more than 10% by 2025. Sure , mobile marketing is about more than just selling products, but the fact is that shoppers are increasingly comfortable making purchases from their phones.

People take their mobile devices everywhere. Marketers have a captive audience of smartphone owners, who rarely travel without their devices. Mobile marketing is the perfect way to communicate time-sensitive offers such as upcoming events, flash sales and in-store promotions.
2. Growth of 5G
5G technology is a kind of megatrend in the mobile communications industry that enables faster downloads, more efficient communication, and support for new augmented reality and virtual reality games and other content. Global News Wire predicts that the market for 5G services, which includes commercial and consumer use and various IoT applications, will reach $1.87 trillion by 2030. This could enable mobile marketers to e... .

Startups Jan 9, 2023 0 110 Add to Reading List

By Kalin Kassabov, Founder and CEO of ProTexting.com, a fast-growing suite of enterprise-level text messaging services.

It's no news that mobile phones and other devices are being used more and more every year. However, many businesses still haven't caught on to another related trend: the massive growth of mobile marketing. Let's see why now is the perfect time to take advantage of this important marketing move.

OpenPR reports that the mobile marketing market is expected to reach $102 billion in 2022, with a CAGR (compound annual growth rate) of 22%. This is remarkable growth, especially in these uncertain economic times. In broad terms, mobile marketing includes any strategy that reaches customers using mobile devices, including smartphones and tablets.

Mobile Marketing Trends

The main reason why mobile marketing continues to grow is that more and more people are using mobile devices, especially smartphones. According to Statista, the number of smartphone subscriptions worldwide currently exceeds 6 billion and is expected to reach over 7.6 billion by 2027.

1. More shopping on mobile devices

According to Statista, the percentage of retail sales made on mobile has grown from 3.5% in 2018 to almost double, 6.9%, in 2022 and is expected to reach more than 10% by 2025. Sure , mobile marketing is about more than just selling products, but the fact is that shoppers are increasingly comfortable making purchases from their phones.

People take their mobile devices everywhere. Marketers have a captive audience of smartphone owners, who rarely travel without their devices. Mobile marketing is the perfect way to communicate time-sensitive offers such as upcoming events, flash sales and in-store promotions.

2. Growth of 5G

5G technology is a kind of megatrend in the mobile communications industry that enables faster downloads, more efficient communication, and support for new augmented reality and virtual reality games and other content. Global News Wire predicts that the market for 5G services, which includes commercial and consumer use and various IoT applications, will reach $1.87 trillion by 2030. This could enable mobile marketers to e... .