Why these four startup founders started a podcast

The popularity of podcasts has exploded in recent years, with more and more entrepreneurs now incorporating them into their marketing strategy to connect with their audience, personalize their brand and grow their business.

The decision to start a podcast should not be taken lightly. It takes a lot of planning and preparation, and the time and effort involved can hurt the smooth running of the business. It should also come from a passion for championing an issue and giving value to your audience. When aligned with a company's marketing goals, a podcast can generate huge business benefits.

Redefining recruiting

The Talentful recruiting subscription service was launched in 2015 as a disruptive recruiting solution for the tech industry. This is the result of founders Chris Abbass and Phil Blaydes recognizing a widespread need for a scalable in-house recruiting solution that operates on a subscription basis rather than the commission-based pricing model favored by other providers. recruitment services.

Talentful launched its podcast, Hiring On All Cylinders, earlier this year and covers a wide range of topics, from remote work to complex strategic planning, and explores how leaders are redefining the role of talent acquisition within the company's leadership and reposition talent at the forefront of their organization's success.

Finding and securing guests has been the number one challenge, as CEO Abbass explains. “At the beginning, without the guarantee of a massive audience and a track record, we relied on the goodwill and openness of the guests,” he says. "This is where guest alignment with your podcast's themes and topics is so important. If they believe in the topic, they can be sure the audience will come."

For other entrepreneurs considering a podcast, Abbass recommends building a support network around them to share the workload. “I was able to rely on Talentful's marketing team for editing support, as well as our partnerships team and my own EA for branding, production, editing and feedback. planning."

Collaboration and community

DagsHub is a place where data scientists can host their machine learning projects, including code, data, models, experiments, etc., and effectively collaborate on them using open-source tools. The business launched in January 2021, followed by the MLOps podcast three months later.

Co-founder and CEO Dean Pleban says, "There is content on machine learning, mostly research-focused, less focused on model production, and some great learnings that aren't documented anywhere. share that could be useful to the community. To build a successful business in this space, you start with the community and individual data scientists by creating interesting content. That's why we started our podcast."

Finding podcast guests is one of the biggest challenges cited by podcasters. However, Pleban found it easier than expected. "Some people are hard to reach, but most are willing to have a conversation, as long as it's genuine and the topic interests them," he says.

Scheduling is another challenge since, by definition, podcasters work around different people's schedules. "One option is to record many episodes and broadcast them over a longer period of time," says Pleban. "Another is to have 'generic' guests. If you think you won't make a new episode in time, they're willing to join at the last minute, and their ideas are always great for the community." p>

The podcast boosted recognition of Dagshub as a brand and thought leader and made it easier for the team to connect with industry experts and thought leaders.