“Youth is the future”: Generation Z must be celebrated, says Prada
They've been derided as snowflakes and "too woke" by some, but Prada's co-creators believe Gen Z is a generation worth celebrating.
< p class=" dcr-shm5ll">Speaking backstage at their latest men's show, which took place on Sunday afternoon at the Prada Foundation in Milan, Miuccia Prada said: “Youth is the future. It's hope. We wanted to do something that would express the optimism of youth because times are so bad. »Raf Simons, who joined Prada as the brand's co-creative director in 2020, said when creating the collection, the duo "wanted to think like the fresh minds of youth. Sometimes when we get older, we overthink and limit ourselves. When you're young, you go there. And we love that spirit. »
The show's set featured a large white cabana that pulsed with purple strobe lighting, while equally thrilling music, including Faithless's track Insomnia, blared throughout the room. . Each model exited the booth before descending a white plexiglass staircase that transformed into a catwalk that snaked around guests, including actor Joe Alwyn, rapper Dave and tennis star Venus Williams.
Simons said he wanted the collection to look "like the clothes you already live with" and was inspired by the way teenagers borrow and steal clothes. objects to their parents and even their grandparents. “It’s all about the freedom to let things unfold. He's a very young mind. »
Deliberately creased suits and exaggerated proportions, including long pants and short-sleeved jackets alongside distressed leathers, reflected “imperfection, another sign of life, of reality."
The lenses of the mirrored sunglasses were painted to represent "different realities and nostalgic memories" such as scenes from the Italian coast, while cotton T-shirts worn like those purchased at concert merchandise stands featured prints by French expressionist artist Bernard Buffet, including some from his series focused on elongated, sad faces.
They've been derided as snowflakes and "too woke" by some, but Prada's co-creators believe Gen Z is a generation worth celebrating.
< p class=" dcr-shm5ll">Speaking backstage at their latest men's show, which took place on Sunday afternoon at the Prada Foundation in Milan, Miuccia Prada said: “Youth is the future. It's hope. We wanted to do something that would express the optimism of youth because times are so bad. »Raf Simons, who joined Prada as the brand's co-creative director in 2020, said when creating the collection, the duo "wanted to think like the fresh minds of youth. Sometimes when we get older, we overthink and limit ourselves. When you're young, you go there. And we love that spirit. »
The show's set featured a large white cabana that pulsed with purple strobe lighting, while equally thrilling music, including Faithless's track Insomnia, blared throughout the room. . Each model exited the booth before descending a white plexiglass staircase that transformed into a catwalk that snaked around guests, including actor Joe Alwyn, rapper Dave and tennis star Venus Williams.
Simons said he wanted the collection to look "like the clothes you already live with" and was inspired by the way teenagers borrow and steal clothes. objects to their parents and even their grandparents. “It’s all about the freedom to let things unfold. He's a very young mind. »
Deliberately creased suits and exaggerated proportions, including long pants and short-sleeved jackets alongside distressed leathers, reflected “imperfection, another sign of life, of reality."
The lenses of the mirrored sunglasses were painted to represent "different realities and nostalgic memories" such as scenes from the Italian coast, while cotton T-shirts worn like those purchased at concert merchandise stands featured prints by French expressionist artist Bernard Buffet, including some from his series focused on elongated, sad faces.
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