YouTube Shorts creators can now use up to a minute of licensed music
In YouTube's brand new circuit to woo TikTok creators on YouTube Shorts, Massive Broadcast today announced that short-term video creators may soon be allowed up to one minute of copyrighted song. copyright of their short films. The swap is a nice increase from the previous 15 second limit for any certified track.
YouTube says its abbreviated creators may be able to use between 30 and 60 seconds of licensed music "for maximum tracks". However, a few songs will remain at the previous 15-second limit, with licensing agreements determining which tracks fall into which window. Creators can quickly see how long each song allows in the YouTube app's audio selector. The new song length alternatives are starting to roll out these days and may be rolling out "over the next few weeks" to iOS and Android.
As consumer-made movies have exploded over the past decade, aggressive DMCA takedown notices have become a headache for streamers across all structures. Record companies often automate their copyright enforcement, resulting in overzealous claims. For example, creators have had their movies flagged by accident, including a few seconds of copyrighted audio from a passing car's stereo. Some cops have even exploited the DMCA to their advantage, to save you from viewers sharing their legally recorded movies.
The increased music restriction is YouTube's current attempt to lure TikTok creators (and therefore viewers and advertising greenbacks) to Shorts. In September, the company launched a campaign to offer qualified creators a 45% reduction in ad sales whether or not they use tracking. TikTok launched an advance this year following numerous complaints about its previous “static money pool” technique.
The seems to be paying off, with Shorts stats of over 1.5 billion monthly logged-in users. By September 2021, TikTok had accumulated 1 billion monthly users. However, given YouTube's standard dominance in video, these numbers likely include people who have been on YouTube before watching different content. TikTok's numbers, on the other hand, more honestly include humans searching for its unique quick form videos – a target market that YouTube and other media giants like Meta are working to pursue.
In YouTube's brand new circuit to woo TikTok creators on YouTube Shorts, Massive Broadcast today announced that short-term video creators may soon be allowed up to one minute of copyrighted song. copyright of their short films. The swap is a nice increase from the previous 15 second limit for any certified track.
YouTube says its abbreviated creators may be able to use between 30 and 60 seconds of licensed music "for maximum tracks". However, a few songs will remain at the previous 15-second limit, with licensing agreements determining which tracks fall into which window. Creators can quickly see how long each song allows in the YouTube app's audio selector. The new song length alternatives are starting to roll out these days and may be rolling out "over the next few weeks" to iOS and Android.
As consumer-made movies have exploded over the past decade, aggressive DMCA takedown notices have become a headache for streamers across all structures. Record companies often automate their copyright enforcement, resulting in overzealous claims. For example, creators have had their movies flagged by accident, including a few seconds of copyrighted audio from a passing car's stereo. Some cops have even exploited the DMCA to their advantage, to save you from viewers sharing their legally recorded movies.
The increased music restriction is YouTube's current attempt to lure TikTok creators (and therefore viewers and advertising greenbacks) to Shorts. In September, the company launched a campaign to offer qualified creators a 45% reduction in ad sales whether or not they use tracking. TikTok launched an advance this year following numerous complaints about its previous “static money pool” technique.
The seems to be paying off, with Shorts stats of over 1.5 billion monthly logged-in users. By September 2021, TikTok had accumulated 1 billion monthly users. However, given YouTube's standard dominance in video, these numbers likely include people who have been on YouTube before watching different content. TikTok's numbers, on the other hand, more honestly include humans searching for its unique quick form videos – a target market that YouTube and other media giants like Meta are working to pursue.
All products promoted by Engadget are chosen by our editorial group, independent of our savvy employer. Some of our testimonials have associated hyperlinks. If you purchase something through such hyperlinks, we may also earn an associate fee. All fees correct at time of publication.
In YouTube's brand new circuit to woo TikTok creators on YouTube Shorts, Massive Broadcast today announced that short-term video creators may soon be allowed up to one minute of copyrighted song. copyright of their short films. The swap is a nice increase from the previous 15 second limit for any certified track.
YouTube says its abbreviated creators may be able to use between 30 and 60 seconds of licensed music "for maximum tracks". However, a few songs will remain at the previous 15-second limit, with licensing agreements determining which tracks fall into which window. Creators can quickly see how long each song allows in the YouTube app's audio selector. The new song length alternatives are starting to roll out these days and may be rolling out "over the next few weeks" to iOS and Android.
As consumer-made movies have exploded over the past decade, aggressive DMCA takedown notices have become a headache for streamers across all structures. Record companies often automate their copyright enforcement, resulting in overzealous claims. For example, creators have had their movies flagged by accident, including a few seconds of copyrighted audio from a passing car's stereo. Some cops have even exploited the DMCA to their advantage, to save you from viewers sharing their legally recorded movies.
The increased music restriction is YouTube's current attempt to lure TikTok creators (and therefore viewers and advertising greenbacks) to Shorts. In September, the company launched a campaign to offer qualified creators a 45% reduction in ad sales whether or not they use tracking. TikTok launched an advance this year following numerous complaints about its previous “static money pool” technique.
The seems to be paying off, with Shorts stats of over 1.5 billion monthly logged-in users. By September 2021, TikTok had accumulated 1 billion monthly users. However, given YouTube's standard dominance in video, these numbers likely include people who have been on YouTube before watching different content. TikTok's numbers, on the other hand, more honestly include humans searching for its unique quick form videos – a target market that YouTube and other media giants like Meta are working to pursue.
All products promoted by Engadget are chosen by our editorial group, independent of our savvy employer. Some of our testimonials have associated hyperlinks. If you purchase something through such hyperlinks, we may also earn an associate fee. All fees correct at time of publication.
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