Yumon launches a fantasy world where the heroes are streamers and YouTubers

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Yumon has launched what it calls the first player-owned designer fantasy world. The game turns YouTubers and streamers into fantasy heroes through authenticated digital collectibles.

Collectables can be played and traded with or by fans. This is a game where streamers and YouTubers (like CamOnTheCob) are the heroes, Yumon founder Mathias Salanon said in an interview with GamesBeat. Last January, the company raised $2 million from creators and business angels from Meta, Epic, Unity, Webedia, Ubisoft, Twitch and The Sandbox.

Using blockchain-based non-fungible tokens (NFTs), Yumon combines digital ownership, mainstream gaming mechanics, and creator economics, Salanon said.

The game aims to entice influencers to its side by creating a new revenue stream for creators while providing them with innovative ways to engage with fans and providing a solid alternative to their ad-only revenue model, Salanon said. About 98% of content creators' revenue comes from ads.

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Yumon has raised $2 million.

In the game, the world of Yumon has been devastated by a mysterious dark power. Unknown heroes decided to take revenge and save this world, loved by its inhabitants. These powerful heroes are based on real influencers. Yumon is often described as the Pokémon of streamers, Salanon said.

“We manage to leverage the popularity of big streamers, on maybe less popular streamers. For those who are super productive, assets can be distributed to them quickly,” Salanon said.

Fans can take advantage of their stuff to play and win in the virtual tournaments offered by the game. They can also freely exchange their items and enjoy exclusive experiences that allow them to win cash and prizes. In this way, Yumon is an augmented form of patronage that better aligns the interests of creators and fans while bringing digital ownership to the mainstream, Salanon said.

The startup has widespread support in this mission, as it has been accepted into the Ubisoft Entrepreneurs Lab, a Paris-based accelerator that has been nurturing blockchain startups for years.

Thanks to a pre-sale event, Y...