Zuckerberg unfazed by Pricey Vision Pro, says Apple's approach 'not what I want'

Mark Zuckerberg doesn't seem threatened by Apple Inc.'s AAPL Vision Pro mixed reality headset, as he said it doesn't contain any noteworthy technological breakthroughs that Meta Platforms Inc META has not already thought for its own cheaper device.

What happened: In a recent company-wide meeting with Meta employees, Zuckerberg shared his thoughts on the Vision Pro headset. 'Apple, stating that it offered no "magical" technological advancement that they hadn't already explored, reported The Verge.

Zuckerberg, however, said he has yet to see the device.

See also: How Apple's Vision Pro compares to Meta's Quest 3?

Underlining the divergence in values ​​and vision between the two companies, Zuckerberg highlighted Meta's Quest 3 headset, which is expected to be priced at $499, a stark contrast to the Vision Pro's hefty price tag of $3,499.

"I think their announcement really showcases the difference in values ​​and vision that our companies bring to this in a way that I think is really important," said Zuckerberg told employees at company headquarters. . "We innovate to make sure our products are as accessible and affordable as possible for everyone, and that's at the heart of what we do."

Despite Meta's initial unease ahead of Apple's announcement, Zuckerberg's confidence remained intact as he articulated his vision for the Quest series, centered on interactive experiences and physical engagement, unlike Apple's seemingly solitary approach, the report notes.

He said, "Our device is also about being active and doing things. In contrast, every demo they showed was of a person sitting alone on a couch," adding that this might be the "vision of the future of computing" but "not the one I want".

Why it matters: Analysts have long wondered if the Cupertino, Calif.-based tech giant will be able to create the same buzz around the headset as it did when it launched. the Iphone.

Tech experts who demoed the Vision Pro test headsets gave mostly positive feedback, but with two major points that cause skepticism: weight and price.

Since they built the Vision Pro with an aluminum alloy frame, the device weighs more than its affordable counterparts like Meta Quest 3 and other VR headsets in lightweight plastic.

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