Does a consumer hardware company need to get on the venture capital treadmill to succeed? Eleven years and 290 million products sold in 115 countries later, PopSockets has proven that the low-dilution bootstrap route is more viable than the industry gives it credit for. The global consumer hardware brand was built with less than $500,000, no institutional capital and the determination of a philosophy professor.
Watch as Founder and Former CEO of PopSockets David Barnett joined Equity to talk about how he came out of a Boulder garage, stood up to Amazon at a cost of $10 million to $20 million, and ultimately handed the CEO role to someone who had grown up at the company.
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Theresa Loconsolo is an audio producer at TechCrunch and focuses on Equity, the network’s flagship podcast. Before joining TechCrunch in 2022, she was one of two producers at a four-station conglomerate where she wrote, recorded, voiced and edited content, and designed live performances and guest interviews like Lovelytheband. Theresa is based in New Jersey and holds a bachelor’s degree in communications from Monmouth University.
You can contact or check Theresa’s outreach by sending an email Theresa.loconsolo@techcrunch.com.
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