Governor Newsom opposes California wealth tax plan Fox Business’ Kelly Saberi reports on California’s proposed wealth tax, whose supporters propose cutting the rate from 5% to 2%. Gov. Gavin Newsom rejects any wealth tax, citing concerns about defunding public services.
California viewers Tired of screaming streaming ads, he might soon find some relief.
From this Wednesday, July 1, streaming platforms serving Californian consumers will be prohibited from access. broadcast advertisements at a louder volume than the shows, movies, or other video content they are interrupting.
The bill, SB 576, was signed into law last October by Gov. Gavin Newsom and extends a long-standing TV rule into the streaming era.
Federal law already requires commercials on television and cable to match the average volume of the programming they accompany under the Commercial Advertising Loudness Act of 2010.
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A person uses a remote control while browsing streaming services because California prohibits platforms from showing commercials louder than the programming they interrupt. (iStock)
Newsom’s office referred FOX Business to the governor’s October 2025 statement announcing the bill’s signing.
“We’ve heard Californians loud and clear, and what’s clear is that they don’t want commercials at a louder volume than they previously listened to a program at,” Newsom said at the time.
“By signing SB 576, California alleviates these disadvantages on streaming platforms, which were previously not subject to the commercial volume regulations passed by Congress in 2010.”
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The Los Angeles skyline is seen here. California’s new streaming ad volume law will apply to platforms serving viewers in the state starting July 1, 2026. (iStock)
The bill was drafted by Democratic Senator Tom Umbergwho said the measure was born out of a frustration familiar to many households as streaming ads suddenly blared on shows and woke sleeping children.
“This bill was inspired by baby Samantha and every exhausted parent who finally got their baby to sleep, only to see a blaring streaming commercial undo all that hard work,” Umberg said.
“SB 576 brings much-needed peace and quiet to California homes by ensuring that streaming ads are no louder than the shows we actually want to watch.”
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California Governor Gavin Newsom speaks at an event on March 15, 2026. Newsom signed a bill last year requiring streaming services to keep advertising volume in line with the shows, movies and other programming they accompany. (Julia Beverly/WireImage/Getty Images)
The move comes as streaming platforms increasingly rely on ad-supported subscription plans to attract viewers while increasing advertising revenue.
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Groups including the Motion Picture Association and the Streaming Innovation Alliance opposed the bill, arguing that many platforms were already working on ways to standardize advertising volume, according to The Hollywood Reporter.
FOX Business could not immediately reach the Motion Picture Association and the Streaming Innovation Alliance for comment.
